The time is now.
It’s time for you to have an ecommerce digital marketing strategy that will bring in more of the right traffic (hello, buyers), help your business scale, and that puts more profit in your pocket.
One of the most effective methods to get to these heights of greatness is in three simple words: PPC for ecommerce.
Yep, if you’re not utilizing pay-per-click as part of your digital marketing strategy, you’re missing out.
(And not just like, “Oh, Susan, you’re missing out on the fun!” Like, you’re missing out on revenue and profit – real money.)
So, what are the reasons that PPC for ecommerce is the bee’s knees, as someone’s grandpa might say?
We’ve got six solid reasons why.
You’re very familiar with ROI or return on investment. You’re spending dolla bills. Do you know how much you’re getting back?
Here’s a quick illustration for the newbs
If you spend $20 on advertising and it generates $15 in sales, that’s a negative ROI. On the flip-side, if that $20 generates $50 in sales, you win because that’s a great ROI.
So, what does this have to do with PPC? Maybe you’re thinking, “But it’s called ‘PAY’ per click. Won’t that cost me more?”
It will make your marketing cost go up, overall, BUT (and it’s a big “but”), the boom of engagement with potential customers makes the added cost worth it.
Let’s look at another example.
Say your PPC rate is $3/click and 20 people click. 3 of those 20 people end up making a purchase that brings in a net profit of $150. You spent $60 (20 clicks x $3/click). You just experienced a pretty nice return on your investment.
Add to the fact that PPC for ecommerce generally brings in a higher ROI than other methods, and it’s easy to see why this is a digital marketing strategy you must explore. And use. Because it works. 🤷♂️
Let’s think about billboards for a moment. A business rents space on the board for their ad and they will pay the same amount of money for that spot, no matter how many people see it, how many people respond to its call to action, etc.
The downside is that you could spend thousands of dollars of your ad budget and not get a single lead/paying customer.
I’m with Debbie on this one. No bueno.
And that’s where the beauty of PPC for ecommerce comes in. You only pay for the people who click on your ad.
That means that, even if your campaign isn’t successful and you don’t get any additional traffic or sales from it, you can rest assured that you didn’t pay too much.
I’m sure your product is great. But, it’s probably not for everyone, right? You have a niche and that’s where you should focus.
PPC for ecommerce makes it simple to pinpoint a specific audience with your ads.
The first step in planning your campaign is to have a solid definition of who your audience is, including demographics, likes/dislikes, and the keywords that will best resonate with them.
Think how much it would cost you for anyone, anywhere to have the capability to click on your ad. That could get a little steep with very little ROI if any.
With PPC for ecommerce, you can be confident you’re getting the most for your money.
No matter what kind of digital marketing you’re doing, you have to know if it’s working or not.
With easily-measured data, you can see where you need to make tweaks and get a clear picture of what’s resonating with your audience. You’ll know how a customer made their way to your online store and what made them pull the trigger on a purchase.
We like examples, right? So, let’s look at one that illustrates the usefulness of tracking data.
Say the biggest goal of your ecommerce business is to get more sales. (Shocking! 🙄 ) When you examine the data about how many clicks equal a sale, you can figure out what the issue is.
You notice that the problem is that people don’t really know much about your product and that’s what’s keeping them from taking action.
Plus, once you’ve made changes to your strategy, you’ll be able to easily measure if those adjustments were effective or not.
Data like this is very difficult to come by without using pay-per-click advertising.
SEO is always going to be a part of your overall digital marketing strategy. That’s just the way it is.
So, how does it fit with PPC for ecommerce? Like a glove.
You need to know the right keywords to use to reach your target audience, just like when you’re thinking about SEO for your website and other content you create.
Plus, using those targeted keywords will boost your presence on the internet, in general, and significantly raise the chances that your ad will get clicks. And the clicks can help you get to your profit goals.
PPC is good for ecommerce brands that have been around a long time, but it’s also great for those who are just starting out, as well.
There are a couple of reasons it’s especially good for the newbies. One is that the cost of entry isn’t too high and you can easily sync it with your ad budget.
The other reason it’s good for you if you’re newer is that it can generate results quickly. So, you start out small and add to your budget as you get more and more customers, in a relatively short amount of time.
And quick wins are always an encouragement when you’re struggling. It just might be the push you need to keep going.
No matter where you fall on the spectrum of an “old” or “new” ecommerce business, you can use more traffic, more sales, and more profit.
PPC for ecommerce is the way to do it. You won’t spend more than you want, you’ll experience a great ROI, and you’ll have data that’s easy to track.
Add the SEO boost, the quick results, and the ability to target the audience you want, and you can see that PPC is a necessary part of your digital marketing strategy.
Don’t wait to get started.
Need some help putting a PPC campaign together? Let’s talk!