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4 Storytelling Strategies to Write Captivating Content

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4 Storytelling Strategies to Write Captivating Content

There’s something powerful about stories. Something that draws in, moves hearts and changes lives. From the early days of mankind, we have told each other stories. It unites societies and transforms history from one generation to the next. Much about our society has changed in the past few decades. But despite the evolution and adaptation of technology, one thing remains true: People love stories.  Have you ever purchased a course, ebook or other product because the testimonials where compelling? I have. Why? Because stories sell. If you can find creative ways to infuse stories into your marketing, you will speak to your audience in a deeper way than you ever have. Ready to craft a compelling narrative? Here are four storytelling strategies!

 1. Kickin’ It Old School: An Actual Story

Mickey-MouseGreat storytelling connects us to our past and brings hope for a brighter tomorrow. It captivates us through lavish scenes and takes us deep inside a new world. When a great storyteller enters the room, the entire audience will sit quietly, mesmerized by the power of words.

As they weave their web, you find yourself completely immersed with the well-crafted scene. And when the end comes, you sit in a calm reflection of the long journey you completed.

In Irish culture, a seanchaí–or village storyteller–would bring the entire community together through his skills. Today, businesses must tap into that same spirit and tell stories in a way that brings their tribe together. Example: Gary Vaynerchuk’s Medium Articles Photo Credit: Loren

2. Let the Record Show: A Diary Approach

DiariesDiaries capture the journey an individual. Each person structures the format to their individual preference. It serves as a reminder of the challenges faced, obstacles overcome and goals accomplished. Outsiders get an intimate view of a person’s inner workings as they read it. They feel a connection to the writer, and find inspiration as they follow the documented journey. Each day of your business is a new page in the diary of your life. You create a story with every success or failure, good day or bad day, inspiration or discouragement. When you tell stories, take your audience down the same path you traveled. Share your story in an open, honest and vulnerable way, much like you would on the pages of a diary. I see @joshcoffy do it all the time on Flight Media Blog. He's huge into traveling, so he always shares his personal stories (Refer: How Quitting My Business for 2 Weeks Changed My Life). You'll also notice that every single article he writes is from experience Example: GrooveHQ’s Startup Journey Blog Photo Credit: Barnaby

3. Say 1,000 Words: Using Visuals

American-PresidentsImagine an internet without visuals. No video, no memes and no infographics. Only words populated the billions of web pages. What a sad place! Thankfully, we live in a visually-driven digital society. You will find no shortage of images, graphics and videos. And yet, many business owners fail to invest in the power of multimedia content. Every industry should infuse their writing with visually-appealing content. It will concisely communicate and powerfully engage in a way that words cannot. From candid photographs to well-researched infographics, an image is truly worth 1,000 words. Example: Kissmetrics Infographics Photo Credit: sacks08

4. Open the Floor: Conversational Education

"The mind of an expert houses a mine rich with knowledge." (Click to Tweet) RecorderWhen you have the opportunity to dig into the depths of their understanding, do it. You will provide your audience with a unique, beneficial education. This happens through an interview-style conversation with authorities in your industry. You can publish the completed interview in a blog, podcast or webinar format and your audience will love the opportunity to gain in-depth insight directly from the expert. Consider yourself an industry expert? Do some outreach and land interviews for yourself. It will further establish your name in the field and expand your reach to new people. We did this on Flight Media Blog a while back, when we interviewed Rebekah Radice. Within 24 hours, the post had over 200 social shares.  Example: Mixergy Courses Photo Credit: Eelco

Conclusion

Stories drive engagement. If you want to connect in a deeper way with your audience, find ways to tell stories. Whether by taking them along on your journey or investing in multimedia, you’ll love the results that come from a powerful narrative. Have you ever used storytelling an had success with it? Please share it in the comments! :-)

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Josh Coffy

Josh is an entrepreneur at heart, dropping out of college to pursue his dream of owning his own business. Fast-forward five years later, and Josh’s unique ability to marry technology with creative marketing strategies has led to Flight Media’s steady and swift growth. Now one of the leading Inbound Marketing companies in Ohio, the U.S. and abroad, clients trust Flight Media’s expertise, agile approach, and transparency. You can find Josh at CrossFit, backpacking the West coast with his wife, Kelsey, or reading a personal development book from his ever-growing library.