Creating content may seem like a new concept to you, as an ecommerce business owner.
Or maybe someone has told you about the benefits of creating content. Perhaps you even took their advice and did it for a while.
Maybe you didn’t. Either way, there’s no doubt that producing content will grow your ecommerce business.
(The only way I can confidently say this is because we’ve done it and seen it work.)
The effort's worth it and I’ll show you why in this post.
The five reasons you should start creating content can be applied to nearly any type of content, including:
When you sit down to write a blog post, an email series, or to create the outline for a video/podcast, you have to put yourself in the shoes of an expert who knows what they’re talking about.
Because if you can’t, then your content will come out mediocre at best.
For example: If you own a Crossfit gym and you’re writing a blog post on the difference between slow carbs and fast carbs, it’ll be vital that you’ve done your research and truly know the science behind it.
Get used to writing content on a regular basis and you’ll position yourself as an authority – which will attract tons of followers and leads – a huge perk of creating content.
This one’s simple:
More traffic = more leads = more customers.
Whether you create consistent podcasts, videos, or blogs on your website, the different pieces of content will begin to attract visitors, viewers and listeners.
In the content world, you truly do reap what you sow.
If you sow tons of consistent, epic content, you’ll reap tens (or hundreds) of thousands of annual visitors to your website.
But, if you think it’s too much work and don’t create content, then your traffic will be reliant on word of mouth, social media and paid advertising.
The results won't be the same.
Think of content creation as a snowball rolling down a mountain.
It starts small, but over time, it begins to pick up speed and mass until eventually it can’t be stopped.
When we first started creating content at Flight Media, we were getting a few hundred visitors/month to our website.
Now, it ranges from 8,000-10,000 visitors per month. (And the majority of it is organic – not paid – traffic.)
How’s that for ROI on content creation???
One of the most common questions we get is: What should I post on social media for my ecommerce business?
The answer is, it depends.
If you don’t create any content, then you won’t have much worthwhile to post until you do.
Without helpful blog posts, videos or podcasts, you really don’t have much to post on social media besides promotional content and behind-the-scenes photos.
Creating content regularly gives you something to actually share on social media.
It provides value. It’s free. It positions you as a thought leader. And it indirectly sells people on you.
Awesome benefit of content creation? You betcha.
"No" often means “not yet.”
This is where your nurturing email campaigns are so effective.
Not many people buy immediately.
But providing them with helpful content gives you a way to continue engaging with your list and keeps you top-of-mind.
Once someone becomes your customer, you don't want the relationship to ever be over.
Whenever a customer sees a new blog post you release, or gets an email about your latest new product or a promotion, it assures them that they've found an online store they can stick with for the long haul.
For example, Flight Media sends out a weekly newsletter that outlines all the new blogs, videos, soon-to-come podcasts, and other news we have to share.
Every week, we have customers emailing us about what they loved about a particular piece of content or asking questions about how we’re implementing it for their campaigns.
And every time, we get to feel like heroes when we explain that it’s nothing we aren’t already doing for them! Score.
Creating content on a regular basis is challenging. But it’s essential if you want to:
Whether you create the content or you outsource…
Challenge: Put your content-creating power to the test and do a 10-day content challenge. For the next two business weeks, write one blog post or outline one video/podcast per day, Monday through Friday.
It will get your creative juices flowing and allow you to supercharge your current growth.