Why Your Small Marketing Team MUST Automate

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Why Your Small Marketing Team MUST Automate

Editor’s note: This post was originally published on 3/12/18 and has been updated for accuracy and comprehension.

What is marketing automation?

Marketing automation involves using software to streamline your activities, automate tasks and measure results of all or many of your marketing tactics to become more efficient and quickly grow revenue.

Whether you’re a team of 1 or 2 – or just small in size relative to your organization or marketing goals – small marketing teams face considerable challenges.

Everyone on your team probably wears multiple hats.

wearing multiple hats

Manual tasks eat up your time, and worse, take away from the ability to think about strategy and analyze data to improve your efforts.

You may take heart in the fact that more than half of all marketing professionals are on small teams comprised of one to five marketing professionals.

So you’re not alone.

Simply put, you must automate your marketing to some degree in order to advance. If you don’t, it’ll be difficult to meet sales, revenue and profit goals.

Automation will help alleviate many of your challenges.

Marketing automation is a process where you’ll use a tool (such as HubSpot) to sync up your manual tasks and automate your efforts, so you don’t waste precious time sending follow up emails, for example.

Let’s take a look at some of the ways that marketing automation software will help your team appear much larger, become more efficient, and get better results.

1. Automation Engages Customers

Let’s be truthful. You know engaging prospects and customers is important, but this task often falls by the wayside, because – we hate to sound like a broken record, but – there’s just not enough time.

Other tasks seem to take priority, and you throw hope and prayer into the air and deal with the consequences later.

With software powering your efforts, you can automate your engagement efforts.

You can craft interactions with leads, prospects and customers at every point in the customer journey.

You can connect with your audience in a meaningful way, one that leads them through finding out about your business to learning about appropriate educational information and offers and then retargeting customers with upsells and cross-sells.

Automation helps you achieve the ultimate marketing goal: ABCDE. Here’s how that breaks down:

  • As individuals.
  • Based on what they do.
  • Continuously over time.
  • Directed towards an outcome.
  • Everywhere they are.

2. Marketing Automation Boosts Productivity

Isn’t that the ever-elusive goal? To be more productive as a team?

Marketing automation software is the ONLY way to become more productive.

The ability to automate time-consuming manual tasks frees up your time so you can focus on other important tasks that can’t be automated.

Think about what you could do with a few hours of freed-up time each day?

  • Develop a program to attract new customers?
  • Get ahead of your marketing goals?
  • Align marketing and sales?

The possibilities are endless.

This is getting intense, Michael Scott 

3. Automating Your Marketing Leads To ROI

More time and engaged customers are great.

But your success really boils down to ROI.

Whether or not you keep your job.

Whether you get promoted.

Whether you can add a team member.

It’s all tied to ROI.

That may be the most convincing reason to automate your marketing.

Studies show that when a company implements an automation tool, their revenue increases by 77% and their customer conversion rate increases by 53% – compared to organizations that don’t automate.

It’s hard to argue with those numbers, amiright?

Final Thoughts

What’s stopping you from investing in a marketing automation tool?

The unknown?

The learning curve?

The implementation?

No idea! Tommy Boy gif

We work with small marketing teams to help them select the right tool, learn how to use it, and even implement an inbound marketing strategy.

Why does your small marketing team need to automate?

Your small marketing team needs to automate because:

  • Automation leads to engaged customers.
  • Marketing automation boosts productivity.
  • Automated your marketing leadfs to ROI.

Talk to us if you’re ready to see an ROI from your hard work.

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.