It’s been the way we’ve done web design for years.
The traditional website design process is rife with problems – significant ones.
But design companies everywhere are trying to convince you to stay with this process, because, well, for no good reason other than they want to make money and stay in business!
But you should pause before entering into a contract to redo your website using traditional design.
We’ll show you why and what to do instead.
Traditional web design (or think Steve Jobs and Apple before the Mac) is a slow, unengaging, costly process.
Website projects typically go out of scope, over budget and over deadline. Frequently.
Its inherent risks, not surprisingly, cause many businesses to avoid moving forward with a website redesign because:
There’s a better approach to web design. It’s called growth-driven design.
Here’s an overview of how the growth-driven design process works and its benefits:
What do you think is the better way to design your website?
The old, stodgy way that doesn’t guarantee results, is sure to go over budget, and take way longer than you’d imagined?
Or the process that builds your website one strategic piece at a time, with a defined budget and deadline, and is informed by data – not assumptions.
In what areas of web design do you struggle?