Hubspot Review: What The Tool Is And Isn’t

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Hubspot Review: What The Tool Is And Isn’t

Editor’s note: This post was originally published on 3/2/17 and has been updated for accuracy and comprehension.

It’s nearly impossible to do marketing today without a customer relationship management (CRM) system. 

So the question isn’t, “Do you need a CRM?” It’s, “Which CRM will give you the most bang for your buck?” 

The Hubspot CRM is one of the leading CRMs on the market – and for good reason. 

It’s not a perfect tool, but it’s pretty darn close. 

We use Hubspot for Flight Media’s marketing, and we recommend it to all our clients, too. 

(Disclaimer: We’re a Hubspot partner.) 

Dive into our Hubspot review, find out what the tool can and can’t do, and decide if it’s right for you! 

Hubspot Review

What Hubspot CRM Isn’t

Because we want to provide an honest Hubspot review, we’re not afraid to tell clients when the tool won’t work for them. Because honestly, it’s NOT for everyone.

It’s not a crockpot. You know how wonderful it is to use a crockpot to prep dinner? 

You can toss in all the ingredients for dinner, turn it on, and walk away – essentially, going on with life until you’re ready to eat dinner. 

Hubspot isn’t like this. It won’t generate results all by itself. 


You need to know how to use the powerful tools in order to get results. 

You have to commit time and resources (or hire someone to do it for you), to generate content and build a strategic marketing campaign to get results. 

You’re not ready to scale. 

One of the perks of a CRM like Hubspot is that it’s highly customizable. If your business doesn’t need this kind of robust tool, it’s not worth investing in it. You won’t use a majority of its functions. 

This CRM is a powerful solution that has tons of features. 

It’s basically an all-in-one tool

So, if you’re not posting on social media, growing an email list, offering lots of content, and analyzing metrics to tweak your results, you could probably get by with another, less-robust tool. 

What Hubspot Is

The Hubspot CRM is ideal for businesses:

  • Who want to align marketing and sales.
  • Who sell a product or service.
  • Who are small or medium-sized.
  • Who need a tool that’s easy to learn and use.
  • Is available no matter where you are. Just connect to the internet, and you have access to the CRM.
  • Who need a tool that integrates with tons of other tools and programs.
  • Who want comprehensive reporting tools in an easy-to-read visual format.
  • Who need custom reporting.
  • Who are looking for an interface that’s easy to manage.
  • Who need a secure CRM tool.
  • Who want a tool that’s optimized for mobile.
  • Who want to test the tool with a free version of the CRM.
  • Who need their marketing and sales team to use the same database.
  • Who understand the value of a great marketing and sales funnel.
  • Who want to send highly segmented emails – to the right contacts at the right time.
  • Who want to analyse how their competitors are doing.
  • Who need to monitor their brand online, and engage with their audience on social media.

Final Thoughts

Investing in a CRM is a huge decision. Don’t take it lightly. Weigh the pros and cons we touched on in our Hubspot review, and test the free version. 


Run a beta test in one area (like email or blogging), before taking the plunge. And above all else, don’t go it alone. The best way to figure out if Hubspot is the right CRM tool for you is to talk to someone who uses it.

Hubspot review: Is it worth it?

Hubspot is a great tool that offers a ton of great features. It's essentially an all-in-one tool. But it's not for everyone. Weigh the pros and cons and get advice from people in the know.


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Maja Jaredic

Maja is passionate marketer, pursuing excellence in all that she does for clients. She speaks 4 languages and spends her free time at the beach, traveling, or discovering new beer and coffee.