Editor’s note: This post was originally published on 3/2/17 and has been updated for accuracy and comprehension.
It’s nearly impossible to do marketing today without a customer relationship management (CRM) system.
So the question isn’t, “Do you need a CRM?” It’s, “Which CRM will give you the most bang for your buck?”
The Hubspot CRM is one of the leading CRMs on the market – and for good reason.
It’s not a perfect tool, but it’s pretty darn close.
We use Hubspot for Flight Media’s marketing, and we recommend it to all our clients, too.
(Disclaimer: We’re a Hubspot partner.)
Let’s dive into what Hubspot can and can’t do, and decide if it’s right for you!
We’re not afraid to tell clients when Hubspot won’t work for them. Because honestly, it’s NOT for everyone.
It’s not a crockpot. You know how wonderful it is to use a crockpot to prep dinner?
You can toss in all the ingredients for dinner, turn it on, and walk away – essentially, going on with life until you’re ready to eat dinner.
Hubspot isn’t like this. It won’t generate results all by itself.
You need to know how to use the powerful tools in order to get results.
You have to commit time and resources (or hire someone to do it for you), to generate content and build a strategic marketing campaign to get results.
You’re not ready to scale.
One of the perks of a CRM like Hubspot is that it’s highly customizable. If your business doesn’t need this kind of robust tool, it’s not worth investing in it. You won’t use a majority of its functions.
This CRM is a powerful solution that has tons of features.
It’s basically an all-in-one tool.
So, if you’re not posting on social media, growing an email list, offering lots of content, and analyzing metrics to tweak your results, you could probably get by with another, less-robust tool.
The Hubspot CRM is ideal for businesses:
Investing in a CRM is a huge decision. Don’t take it lightly. Weigh the pros and cons, and test the free version.
Run a beta test in one area (like email or blogging), before taking the plunge. And above all else, don’t go it alone. The best way to figure out if Hubspot is the right CRM tool for you is to talk to someone who uses it.