Have you ever wondered if your website is really working? Do you know the most common actions users are taking?
Sure, Google Analytics or your CRM analytics can tell you which pages people are visiting the most and how long they stay on those pages.
But what are users clicking on? Where are they hovering ont the page?
Heatmapping for websites is the answer.
Let’s dive into what heatmapping is, how your business can use it, and what it well tell you.
A heatmap shows user behavior on your website pages using color-coded graphical representations of the most-common actions.
Metric-measuring tools, like Google Analytics, are fantastic in so many ways.
But they fall flat when it comes to giving a full picture of user engagement across your website pages.
Enter, heatmapping: a visual way to see how your audience is engaging with your website.
Heatmaps measure clicks, scrolls and movement across your website pages. Using a color spectrum, from hot to cold, you can easily see how your users are interacting with your site.
Central to website optimization, heatmaps tell the story of what’s working and not working on your website pages in terms of design, copy and any lead magnets or free offers.
Heatmaps are a tool you can use to promote continuous improvement.
With the data heatmaps provide, you can make changes to your website to improve the user experience, increase conversions and grow traffic.
We use a heatmapping tool to review our clients’ websites periodically to evaluate what changes could be made to boost conversion rates.
Here are some effective practices to follow when analyzing the data:
A good heatmapping tool should provide meaningful insights and real-time reporting for your site. Many of the free tools are good, but consider investing in a paid version if have a larger site or you want to go all-in on creating a really effective website experience.
Investing in a good heatmapping tool will reap a positive return. A few good ones to try include:
Ready to get started? With tons of great heatmapping platforms available, how do you choose the right tool?
Here are two key considerations to keep in mind:
Regardless of the tracking tool, heatmaps will provide you with critical user data you can’t get anywhere else, and the data will ultimately help your design and copy teams better align their strategies to meet your goals of capturing leads and increasing revenue. After all, that’s your primary goal.