This website design how-to guide walks you through the differences between a traditional approach and data-backed Growth-Driven Design.
Have you dreamed about building a website that was EXACTLY what users wanted?
Then you need to learn about growth-driven design – and this website design how-to guide walks you through what you need to know. Think of it as a quick-start guide.
The website design approach helps you learn about user website behavior, and then use that information to make precise changes to your website.
There’s really no better way to approach a website redesign.
It’s also a cost-saving strategy that way outperforms traditional design methodologies that waste time and resources – and take forever to finish.
Let’s dive into how traditional strategy compares to the modern growth-driven approach to website design.
Traditional web design is the sad leftover from the days of brochure-style websites.
It’s expensive, time-consuming and often fails to produce results.
You work with a designer to come up with the user interface (UI), wait months for it to be programmed and launched, only to see mediocre conversions.
Translation: You just wasted a TON of money on a website that won’t perform any better than the old one.
Making matters worse, the design and content stagnate within a year or two, no longer speaking to your audience’s needs or motivating them to action, leaving you to start the process all over again.
Growth-driven design (GDD) is the solution specifically designed to fix this flawed cycle.
By launching high-impact websites, spreading the investment out over time, and making meaningful improvements based on the analytics at regular intervals, you can bypass the disappointing cycle of failure that used to plague website design.
This graphic shows how traditional website design functions.
Here’s how traditional design stacks up against a growth-driven design approach – or the ultimate website design how-to guide.
It’s clear that growth-driven design bypasses all the problems associated with a traditional approach.
When we design a website for a client here at Flight, we also use the StoryBrand framework to help build user messaging across all of a website’s pages – as well as the user’s experience as they navigate through the site.
By creating clear messaging that drives the design, you get a website that converts right out of the gate.
Whereas traditional web design uses a set-it-and-forget-it approach, growth-driven design is intentionally meant to harness user data to make continual tweaks.
By analyzing data like page views, heatmapping data, and making strategic design and copy adjustments, the website is tested against the audience’s real desires and actions – to achieve and maintain best results.
Your website design dictates everything about your website including how it works, what it looks like and the content. It’s the process of coming up with a concept, planning, and building a website. Professional website design gives your site more polish and credibility.
Here’s how the growth-driven design process breaks down, and how we apply it to the projects we work on.
Stage 1 – Strategy
Stage 2 – Creation
Stage 3 – Quarterly Reviews
The originator of the growth-driven design method is Luke Summerfield. Here he is describing how the process works.
If you’ve just invested in a redesign and didn’t use a Growth-Driven approach, or you have specific goals you’d like to focus on, no worries.
You can take your existing site and make improvements.
This Hubspot chart shows the various goals you could pursue, and the specific action items to follow.
Growth-driven design offers a clear advantage over traditional web design. With data in hand, you can make informed website design changes that convert.