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The Ultimate Website Design How-To Guide

February 26, 2020

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The Ultimate Website Design How-To Guide

Website design how-to guide

This website design how-to guide walks you through the differences between a traditional approach and data-backed Growth-Driven Design.

Have you dreamed about building a website that was EXACTLY what users wanted?

Then you need to learn about growth-driven design – and this website design how-to guide walks you through what you need to know. Think of it as a quick-start guide. 

The website design approach helps you learn about user website behavior, and then use that information to make precise changes to your website.

There’s really no better way to approach a website redesign.

It’s also a cost-saving strategy that way outperforms traditional design methodologies that waste time and resources  – and take forever to finish.

Let’s dive into how traditional strategy compares to the modern growth-driven approach to website design.

Follow these nine steps to design a new website

  1. Define your purpose.
  2. Create a strategy.
  3. Pick a platform.
  4. Choose a theme.
  5. Identify your branding.
  6. Add content.
  7. Optimize your content.
  8. Publish the website.
  9. Evaluate and make improvements.

The Old Way To Design Websites

Traditional web design is the sad leftover from the days of brochure-style websites. 

It’s expensive, time-consuming and often fails to produce results. 

Ugh.

You work with a designer to come up with the user interface (UI), wait months for it to be programmed and launched, only to see mediocre conversions. 

Translation: You just wasted a TON of money on a website that won’t perform any better than the old one.

Making matters worse, the design and content stagnate within a year or two, no longer speaking to your audience’s needs or motivating them to action, leaving you to start the process all over again. 

 

Luke Summerfield quote

Growth-driven design (GDD) is the solution specifically designed to fix this flawed cycle. 

By launching high-impact websites, spreading the investment out over time, and making meaningful improvements based on the analytics at regular intervals, you can bypass the disappointing cycle of failure that used to plague website design.

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This graphic shows how traditional website design functions.

Hubspot’s outline of the impact and timeline for traditional web design

Here’s how traditional design stacks up against a growth-driven design approach – or the ultimate website design how-to guide.

HubSpot growth-driven design vs traditional web design chart

It’s clear that growth-driven design bypasses all the problems associated with a traditional approach.

The Only Website Design How-To Guide You’ll Ever Need

When we design a website for a client here at Flight, we also use the StoryBrand framework to help build user messaging across all of a website’s pages – as well as the user’s experience as they navigate through the site. 

By creating clear messaging that drives the design, you get a website that converts right out of the gate. 

Whereas traditional web design uses a set-it-and-forget-it approach, growth-driven design is intentionally meant to harness user data to make continual tweaks

HubSpot’s developer highlights the perks of using the data-driven approach 

How can I make my website look good?

  1. Choose the right font.
  2. Give the background an image or a texture.
  3. Have enough whitespace.
  4. Use icons in place of words.
  5. Get the color scheme right.

By analyzing data like page views, heatmapping data, and making strategic design and copy adjustments, the website is tested against the audience’s real desires and actions – to achieve and maintain best results.

What is website design?

Your website design dictates everything about your website including how it works, what it looks like and the content. It’s the process of coming up with a concept, planning, and building a website. Professional website design gives your site more polish and credibility.

Hubspot’s 3 Pillars of Growth Design

The Growth-Driven Website Design Stages

Here’s how the growth-driven design process breaks down, and how we apply it to the projects we work on.

Stage 1 – Strategy 

Stage 2 – Creation

Stage 3 – Quarterly Reviews

  • Set goals
  • Develop the buyer personas
  • Outline the sitemap
  • Develop the marketing strategy
  • Create the website content
  • Design phase
  • Development
  • Launch
  • Develop a list of recommendations based on the analytics and present findings
  • Implement strategic changes and track the results!

The originator of the growth-driven design method is Luke Summerfield. Here he is describing how the process works.

Your Go-To Website Design Guide

If you’ve just invested in a redesign and didn’t use a Growth-Driven approach, or you have specific goals you’d like to focus on, no worries. 

You can take your existing site and make improvements. 

This Hubspot chart shows the various goals you could pursue, and the specific action items to follow.

website design chart

Final Thoughts

Growth-driven design offers a clear advantage over traditional web design. With data in hand, you can make informed website design changes that convert. 

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