Do you want a good website?
Or do you want “just a website”?
Maybe 10 years ago you could get away with tossing up any ol’ website and get decent traffic from it.
But not today.
Consumers demand MUCH more than just a website.
They won’t put up with:
That’s what you get with just a website.
If you want a GOOD website, not just a website, you need to follow these web design tips. (I also recommend you check out this post on creating a high converting website.)
Good website design goes hand-in-hand with good content.
Your website could be the cream of the crop in terms of its look, but if it doesn’t offer consumers any value in terms of information, it’ll flop.
Beyond just filling it with information, the content should be actionable.
Meaning, it should cause consumers to take a specific action: Download a free ebook, learn more about a product, get a quote, or buy!
Website design should include effective navigation, such as:
Want to test your website’s speed?
Another key design tip is to avoid overwhelming users with too much information.
Think of the visit to your website from a consumer’s point of view.
What information are they looking to find?
How can you solve their problems?
What solutions are you offering?
Get right to the point, because consumers give your page just a few seconds before they will move on.
If you want to implement one design tip today that will get crazy results, it’s to decrease your page load time.
You’ll save money, as the total of lost sales due to slow-loading websites is $2.6 billion every year.
4. Make it above the fold Here’s a surefire way to lose a customer and a potential sale: Don’t think strategically about “the fold.”
All of the critical information you want users to see should appear “above the fold.”
Ever wonder why websites like Spotify or Netflix have immediate calls to action “above the fold”? Because it converts.
Meaning, people should not have to scroll down to see more information.
Now, that doesn’t mean you can’t put any content below the fold.
Just not the most critical content.
Information that’s critical for consumers to see, put it above the fold.
Your website is your business card and your #1 salesperson -- working 24/7.
Do you want 'just a website' providing that first impression?
Or do you want a killer website showing customers what you’re all about, provides value, and shows a solution to your buyers’ problems and pain points?
If you consider that 75% of judgments about your website’s credibility are based on the site’s aesthetics, it’s important that you strategically create a website design that prioritizes informative, actionable content, good navigation, concise information and an emphasis on what’s above the fold.
With this recipe for success, you’ll have a great website – not 'just a website.'