Visuals.
They take ordinary objects and make them more appealing, engaging and downright sexier to your target audience.
We’ve all been affected by the power of a good visual.
Their impact ranges from in-your-face to the smallest detail; from old-school pin-up calendars to subliminal nuances in branding design.
Humans have been using visual communication since the beginning of time.
Why?
Because it works.
In today’s world, visual content enhances your online marketing.
It creates a connection and helps you stand out in a noisy marketplace.
Let’s dive into how creating visual content is the key to digital marketing success.
Simple: Online content that’s visual in nature. (Yeah, it’s as simple as it sounds.)
It gives your website visitors something more than just words on the page.
And as much as I love crafting spectacular words, my work wouldn’t have nearly as much impact without well-crafted visual elements.
This type of content comes in many formats:
A picture is worth a thousand words. Nowhere is this truer than when it comes to content on the web today.
You have a few precious seconds to not only capture attention and engage your audience.
Those seconds mean the difference between enticing a visitor to stay or causing them to leave and never come back.
We’ve always been visual creatures.
But it seems doubly true on the web. No one wants to simply read blocks of text.
They want pops of color, images, videos, and even infographics to break up the text.
Taking the time to add these things to your content makes it more visual.
As a result, it engages your audience even more.
I can talk about visuals all day long.
In fact, you probably agree with me on some base level. But it’s not enough to just say it.
When I asked my friends over at Campfire NYC what their best tip for storytelling was, they told me, “Show, don’t tell.”
So, I’m going to show you some statistics that should really hit home.
Combine these stats with the fact that the brain processes visual information at a rate that’s 60,000 times faster than our ability to decode text, and it’s a clear winner for your marketing.
With numbers like this, it’s impossible to deny the power of creating visual content in today’s world.
But it’s not enough to just know visual content works on an intellectual level.
In order to experience digital marketing success, entrepreneurs need the right tools to get the job done.
One of the biggest misconceptions of visuals is that you need special skills or complex tools.
That’s not the case.
In fact, there are a number of simple tools available that will help you tell your story without breaking the bank.
These are a few of my favorites:
Don’t underestimate the simple tools for creating visual content!
The statistics speak for themselves.
You can use simple tools to create visual content that engages your audience and enjoy the fruits of digital marketing success.
