How Creating Visual Content Impacts Digital Marketing Success

Visuals.

They take ordinary objects and make them more appealing, engaging and downright sexier to your target audience.

We’ve all been affected by the power of a good visual.

Their impact ranges from in-your-face to the smallest detail; from old-school pin-up calendars to subliminal nuances in branding design.

Humans have been using visual communication since the beginning of time.

Why?

Because it works.

In today’s world, visual content enhances your online marketing.

It creates a connection and helps you stand out in a noisy marketplace.

Let’s dive into how creating visual content is the key to digital marketing success.

Wait, What’s Visual Content?

Simple: Online content that’s visual in nature. (Yeah, it’s as simple as it sounds.)

It gives your website visitors something more than just words on the page.

And as much as I love crafting spectacular words, my work wouldn’t have nearly as much impact without well-crafted visual elements.

This type of content comes in many formats:

• Graphics.
• Videos.
• Slideshows.
• Infographics.
• Comics.
• And so many more.

A picture is worth a thousand words. Nowhere is this truer than when it comes to content on the web today.

You have a few precious seconds to not only capture attention and engage your audience.

Those seconds mean the difference between enticing a visitor to stay or causing them to leave and never come back.

How Visuals Impact Marketing

We’ve always been visual creatures.

But it seems doubly true on the web. No one wants to simply read blocks of text.

They want pops of color, images, videos, and even infographics to break up the text.

Taking the time to add these things to your content makes it more visual.

As a result, it engages your audience even more.

Statistics: Digital Marketing Success

I can talk about visuals all day long.

In fact, you probably agree with me on some base level. But it’s not enough to just say it.

When I asked my friends over at Campfire NYC what their best tip for storytelling was, they told me, “Show, don’t tell.”

So, I’m going to show you some statistics that should really hit home.

Combine these stats with the fact that the brain processes visual information at a rate that’s 60,000 times faster than our ability to decode text, and it’s a clear winner for your marketing.

With numbers like this, it’s impossible to deny the power of creating visual content in today’s world.

Visual Content Creation Tools

But it’s not enough to just know visual content works on an intellectual level.

In order to experience digital marketing success, entrepreneurs need the right tools to get the job done.

One of the biggest misconceptions of visuals is that you need special skills or complex tools.

That’s not the case.

In fact, there are a number of simple tools available that will help you tell your story without breaking the bank.

These are a few of my favorites:

• Infogr.am. Need to create a compelling infographic but don’t know how? Not to worry! Infogr.am lets you create one of your own with a nice selection of free images and graphs. You can upgrade from the free service to enjoy a wider selection of templates and to eliminate watermarks.
• Canva. I love making quote images for my social media accounts (specifically Instagram). This is an amazing tool to accomplish that. But it’s not just for Instagram. You can find tons of helpful templates and tools to help you knock your visuals out of the park!
• Google Slides. I’m gonna throw a curveball here. If I don’t wanna open up Photoshop, I’ve found that this is an agile, powerful replacement for some simple graphic design. In fact, it’s what I used to create the statistic images above.

Don’t underestimate the simple tools for creating visual content!

Final Thoughts

The statistics speak for themselves.

You can use simple tools to create visual content that engages your audience and enjoy the fruits of digital marketing success.