The Ugly Truth About the Top 5 Copywriting Mistakes [VIDEO]
The copy on your website is a big deal. If lead-generating traffic is your goal – the copy shouldn’t be an afterthought.
Good writing is based on the scientific data about how to persuade people to buy. In fact, some marketing experts purport that the words on the page is significantly more important than the actual design – or the look of the page.
Yes, you just read that. Words matter more than the look.
Now, we're not telling you to slap great copy on a horrible-looking website design. But on the other hand, you can't create a hot design and expect to get results if the copy sucks.
What's the solution?
Focus on both, but fo' shizzle, your copy'd better shine. Or your conversions will not!
And that's the whole point of investing in a website: to drive leads and conversions/sales.
As usual, we're here to save the day! We've put together a list of faux-pas you should avoid when creating copy. if you follow them, you won't be disappointed. We promise!
Without further adieu, here's what you need to know.
Check out this video to see if you’re making any of these copywriting mistakes that can keep you from getting the leads you want.