Top 10 Marketing Reads (September Staff Picks)

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The last remnants of summer are fading and it’s time to buckle down and make sure you’re on track to reach your goals.

Getting a fresh viewpoint on the topics that are relevant to you and your work is always a good thing!

This month’s selections will help you to make the most of your visual marketing efforts, expand your margins for greater revenue, look at segmentation in a new way and a whole lot more!

1. Conversion Rate Optimization 101: How to Start a CRO Project

Source: Square 2 Marketing

When conversion rates are less-than-stellar, it may be a knee-jerk reaction to jump into a conversion rate optimization (CRO) project without a solid strategy. Big mistake. This article walks you through some considerations you should make before launching a CRO project, like watching best practices carefully, using an optimization methodology, setting goals and tracking on a weekly basis.

Read much more about how you can begin a CRO project that works.

2. 10 Ways Experts Are Spending Their Online Marketing Budgets

It may seem like a boring topic, but the way you spend your marketing budget is a critical element for your success. Neil Patel gives you a peek into how the masters handle their marketing budgets. Using these tips can prevent you from throwing money away on tasks that aren’t getting you where you want to be. For example, he dives into the importance of great copy and content, as well as ad retargeting and capitalizing on social media, plus a whole lot more!

Read more about the best way to get the most out of your online marketing budget.

3. LinkedIn Marketing: What the Latest Research Reveals

Do you have some questions about the worth of LinkedIn or how other marketers use it? This article takes a look at what the latest data shows the kind of content that performs the best on LinkedIn and what industries are using it the most to promote their services. It also reveals where marketers feel they’re headed with the platform in the future.

Read more to find out what LinkedIn Marketing research says you should be doing.

4. How to Power Your Content With Visual Marketing

Source: Peg Fitzpatrick

Whether you’re a newbie at effectively integrating quality visual content into your marketing strategy or you’re already familiar with it, this article will give you great tips for using images to your advantage. It discusses building your brand identity, educating with your images, how to add a call to action and much more.

Read more about the helpful ideas that can help you take your visual marketing to the next level.

5. How to Raise Your Rates and Margins TODAY

This article delves into how making the crucial shift from cost-based pricing to value-based pricing makes all the difference in successfully increasing your margins. In addition, the article shares two important rules you should follow in order to make sure what you’re charging your clients is in line with the value they’re receiving.

Find out the two essential rules and more to raising your rates and margins.

6. Blog SEO: How to Search Engine Optimize Your Blog Content

There can be a certain amount of confusion surrounding the topic of Search Engine Optimization. Google’s profuse algorithm updates don’t help the matter, either. This article gives simple and actionable tips to help you make sure that your blog content is SEO-friendly. It details steps you can take such as focusing on long-tail keywords, optimizing your images, how to use Google’s Search Console, and a wealth of other helpful information.

Read more about how to search-engine-optimize your blog content.

7. The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

Source: Buffer: Social Media Management Platform

If you’re one of the growing group of people who want to understand more about micro-influencers, you need to read this comprehensive guide. It goes deep to explain each step in running a micro-influencer campaign, from making a strategy to finding suitable micro-influencers and reaching out to your target micro-influencers. From there, you’ll be instructed on how to coordinate the campaign and then to measure the results.

Read more of this in-depth guide to running a micro-influencer campaign.

8. Why Segmentation is Vital to Your Marketing Success

Source: Marketing Charts

This article talks about why email segmenting isn’t the only segmenting that you should be doing. It gives you some ideas about the additional areas in which segmenting can work for the benefit of your business’ marketing efforts. The article also offers examples of different types of reports to help you identify advantageous areas to try segmenting, including funnel reports, cohort reports, and populations.

Read more about the best methods for using segmentation beyond email.

9. The Anatomy of a $97 Million Page: A CRO Case Study

Source: Moz

This case study involves a footwear company, Protalus, and their Conversion Rate Optimization project. You’ll find out how the company was able to increase their direct sales by 91% in just 6 months. The article provides before and after photos and gives an in-depth analysis of how Protalus used CRO to change their revenue.

Read more about the specifics of the conversion rate optimization case study.

10. Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats

If you’re ready to pay attention to the metrics that really matter, you’ll want to dive into this article. It advises you to find a “North Star” metric to focus on and provides additional tips, such as how to ask better questions and understanding cohorts and segmentation. The article doesn’t just stop with theory, though. It gives you a look at the theories in practice, as well as help setting it all up.

Read much more of this information-packed article about blog metrics that matter.

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Maja Jaredic

Maja is passionate about what she does, and she goes “all in,” whether that means crushing a marketing strategy for a client or helping out a friend. With an MBA in Business Management from the University of Latvia and five years experience in marketing, she holds multiple Hubspot certifications. Maja’s marketing approach is organized and systematic, allowing for lots of creativity and freedom. She speaks four languages, and in her free time, this city girl enjoys traveling, hanging out at the beach, discovering new kinds of beer, and coffee.