Top 10 Best Designed Websites in 2021

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Top 10 Best Designed Websites in 2021

How To Rank As A Top 10 Best Designed Website

  • Less is more. Clean and simple is ideal.
  • Keep your readers' experience in mind.
  • Visuals can create a compelling story.
  • Easy navigation.

Let’s face it: Even with ample creativity, web designers may need inspiration when designing your website.

That’s why we’ve prepared a list of the 10 best designed websites.

But we’re not just going to show you pictures  –  we’ll highlight WHY the website’s design rocks. (For this update, our whole team weighed in on the websites they thought should be featured.)

Top 10 Best Designed Websites

1. Organicup

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Why We Love This Website Design

  • Ease of Use: The layout and how the messaging flows make it easy to understand the product and what you need to do as a user to purchase.
  • Gifs: LOOOOOVE how they use gifs in the "How it works" section, pictured above. (Each of the circles features a gif!) It brings a dynamic vibe to the site which works well with their brand.
  • Imagery: It sends the message that this is for everyone. Every woman, every age, every color. It makes the brand feel approachable and like it can be easily integrated into your life.

2. Google Store

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Why We Love This Website Design

  • Visual Appeal: A lot of white space, great flow, modern look and designs.
  • User-Focused Messaging: The highlight is on benefits, much more than on the tech specs. Usually, it's the opposite and those who are not tech-savvy will appreciate this. (Un-techies still want to own cool stuff!) When the website copy is buried in a bunch of languages that people don't understand, it will go over their heads and they won't make a purchase. This page lowers the barrier to entry and makes people want to buy.
  • Animated Transitions: They make the site interactive and fun. Very on brand.

3.  Wealthsimple

Screen Shot 2021-07-07 at 11.20.20 AM

Why We Love This Website Design

  • Animation: Great parallax animation effects as you scroll. (For example, the coin in the image above actually spins as you move down the page.)
  • No Clutter: The layout is clean with lots of white space.
  • Simplicity: The copy is concise and to the point.

4.  Firefox

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Why We Love This Website Design

  • Color: This website does a great job of sticking with their recognizable brand colors that, you have to admit, are just plain fun.
  • Animation: The subtle animation effects when scrolling down the homepage are eye-catching and increase interest.
  • Visuals: The products are clearly highlighted and the site has a nice use of frames/background shapes behind the image elements.

5. Allbirds 

Why We Love This Website Design

  • Navigation: It could not be easier to find what you want on this website. As you scroll on the homepage, you see the “Favorites” and moving over each box brings up the option to “Shop Men” or “Shop Women.
  • Visuals: The look of this website is clean, modern, and visually appealing. The images really show off the products and highlight their best features. The muted color schemes make for surprisingly stunning images.
  • Clarity: It takes about 1.2 seconds to know what allbirds is all about: shoes that are Earth-friendly. As you explore the website further, you’ll notice that Allbirds’ passion for sustainability is evident everywhere.

6.  Poketo

Why We Love This Website Design

  • The above-the-fold carousel homepage: The top of the homepage flips between four different images (each visually stunning), showcasing some of their unique product offerings. 
  • Color: Poketo is all about color. Lots of color. While it might be too much for some, it really works. The reason it works is that the color comes from the products, not the website design. The white/gray backgrounds and simple black and white lettering give the products the chance to shine in all their brilliantly-hued glory. (Seriously, these colors are gorgeous.)
  •  Ease of use: With all the categories listed at the top of the homepage, it’s super simple to find exactly what you’re looking for. Or, you could give yourself a treat and scroll through down the homepage for some visual delight.

7.  Dr. Squatch

Screen Shot 2021-07-07 at 11.50.52 AM

Why We Love This Website Design

  • Copy: It's clever without losing the meaning. "100% Sudsifaction Guaranteed."
  • Photography: The product photography on this website is outstanding. It showcases the product beautifully while including little additions that perfectly fit their well-known brand. (See photo below!)
  • Color: The dark, rich colors used throughout shout that this is a product that's both natural and made especially for me. 

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8. Hello Monday

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Why We Love This Website Design

  •  Animation: Of course, a simple screenshot doesn't do this dynamic yet simple website justice. You have to check it out for yourself. The top image is constantly changing and makes it seem visually busy (in a good way!), even though it's just black and white.
  • Navigation and Effects: The menu bar is ever-so-subtly placed on the far right-hand side, yet it's not hard to find. 
  • Color: A scroll down the page will show you that Hello Monday isn't afraid of color. The section pictured above displays their willingness to go vivid and vibrant when it works for the subject.

9.  Rainforest.arkivet

Screen Shot 2021-07-07 at 12.42.31 PM

Why We Love This Website Design

  • Visuals: This website is totally immersive. It invites you into the heart of the rainforest with stunning, full-screen photography. Each clickable icon takes you to a new captivating experience, either through images or video. The limited text takes a back seat to the story the photos are telling.
  • Emotion: Of course, a website devoted to saving the rainforest should evoke strong emotion. Navigating around the site, even for a few moments, pulls you into this world to explore.
  • Story: While this goes along with emotion, the key to getting the response you want from any website is inviting the reader into a story. A few clicks around this website and you're all-in with the story it tells.

10. Simply Chocolate

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Why We Love This Website Design

  • Ease of Use: While a screenshot may not do it justice, one of the best things about this website is how easy it is to find exactly what you're looking for. It has tabs for Holidays & Occasions, Shop by Category, Shop by Brand, Shop by Price, and a lot more.
  • Fonts: When it comes right down to it, some fonts just look "right." They're pleasing to the eye. (Nerd alert?) Simply Chocolate made some great font choices that are a perfect match for the nature of their business. Sometimes it's just that simple.
  • Color: A lot is going on. But it works for these particular products. The whimsical feel makes you want to buy all the chocolate, which is exactly what they're going for. Mission accomplished. 

Gear Up For Your WebSite Design

As you can see, the best designed websites are visually appealing, easy to navigate, convey a clear message, and have a simple design.

Use these ideas to make sure your website is a perfect representation of your brand so that it draws the right audience to your business.

Speaking of attracting the right audience to your business, did you know that growing your email list is one tried and true way to do just that?

Let's talk about how we can help you blow up your email list.

Editor's Note: This blog is regularly updated to reflect the latest and greatest in website design. The newest content was added 7/2021.

TO Lead Magnet

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.