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This Motivational Speaker Branding Guide Is Your Best Bet to Grow

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This Motivational Speaker Branding Guide Is Your Best Bet to Grow

Making a name for yourself in the speaking world isn’t a cake walk.

There are a lot of you out there and everyone thinks they’re THE authority on a given topic.

What makes you different?

You have an idea of why you’re unique, but is your brand sending the right message to the masses?

If you’re not sure – or even if you are – you need this motivational speaker branding guide.

Let’s dive into what you need to know.

1. Identify Your Brand

You might think it’s okay to breeze right past this step because you already know your brand, right?

Just cool your jets for a moment and reflect.

How do you make yourself stand out from the crowd?

What differentiates you from your competitors?

Is your audience seeing you the way you’d like them to?

It’s worth your time to think through the answers to these questions, as well as what kind of transformation your audience goes through.

This is how you can be sure that you truly KNOW your brand.

2. Structure Your Brand

Once you have a framework, you have to create avenues to get the word out about your brand.

You can try:

  • Establishing a strong social media presence. Find out which platforms the bulk of your audience uses and start there. Facebook, LinkedIn and Instagram are good places in which to build profiles.
  • Having professional headshots done. Get some pics of you in action, too.
  • Building (or upgrading) your website. Pay close attention to how it looks and feels. Make sure that every element of the site matches the tone of your branding.

3. Put Your Branding Message In Action

It’s time for the rubber to meet the road – the actual WORK that will bring you more speaking gigs and increase your revenue.

Here’s what you need to do.

  • Start connecting with your audience.
  • Engage with the people on your social media networks.
  • Grow your email list.
  • Once you have an email list, use it to communicate with your recipients on a deeper level.
  • Create products – like ebooks or digital courses – that will position you as an authority in your area of expertise. Educating your audience will encourage them to purchase your products and/or services.
  • Make sure people are aware of where you’ll be speaking and how they can attend.

Tweak Your Marketing Strategy

Getting speaking engagements on the books isn’t quite enough to get where you want to be.

Every time you take the stage, you should be capitalizing on your marketing strategy.

Here are three things you should be thinking about.

  • Are you steering your audience to your website?
  • Is joining your email list quick and easy?
  • Are you using text-to-join (your email list)?
  • Are there digital products you can create that will turn your audience into paying customers? For example, you can write an ebook that you offer for $9.99. This allows people to become actual customers without too much of an investment. Once they’re customers, you can use email messaging to keep them engaged and encourage them to eventually purchase additional, higher-priced products.

Final Thoughts

A motivational speaker branding guide like this one can help you take your speaking career to the next level.

Put the time and effort into establishing your message, making meaningful connections with your audience and offering them valuable products that educate and encourage their growth.

Is your motivational speaker branding saying the right things to your audience?

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Josh Coffy

Josh is an entrepreneur at heart, dropping out of college to pursue his dream of owning his own business. Fast-forward five years later, and Josh’s unique ability to marry technology with creative marketing strategies has led to Flight Media’s steady and swift growth. Now one of the leading Inbound Marketing companies in Ohio, the U.S. and abroad, clients trust Flight Media’s expertise, agile approach, and transparency. You can find Josh at CrossFit, backpacking the West coast with his wife, Kelsey, or reading a personal development book from his ever-growing library.