The Ultimate Personalization Checklist [Infographic]

March 2, 2018

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The Ultimate Personalization Checklist [Infographic]

Among all the best practices in email marketing, personalization sits at the top of the podium. In fact, when asked to prioritize one tactic that will be most important to marketing in the future, 33% of marketers said “personalization.”

Prioritizing personalization is worth your time for several reasons. According to eConsultancy, 74% of marketers say targeted personalization increases customer engagement, personalized emails deliver 6x higher transaction rates, and emails with personalized subject lines are 26% more likely to be opened.

With these stats in mind, it’s clear that prioritizing personalization is the perfect way to increase open rates, engage customers, and grow sales.

This infographic from the team at Campaign Monitor and Moveable Ink shows marketers how to use personalization to reach humans, not just inboxes.


Source: The Ultimate Email Marketing Personalization Checklist by Campaign Monitor

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Maja Jaredic

Maja is passionate about what she does, and she goes “all in,” whether that means crushing a marketing strategy for a client or helping out a friend. With an MBA in Business Management from the University of Latvia and five years experience in marketing, she holds multiple Hubspot certifications. Maja’s marketing approach is organized and systematic, allowing for lots of creativity and freedom. She speaks four languages, and in her free time, this city girl enjoys traveling, hanging out at the beach, discovering new kinds of beer, and coffee.