Patience is a virtue.
Probably because not many people have it.
And it’s never in shorter supply than when you’re waiting for a web page to load.
You know what it’s like. Don’t subject your valued audience to the torture that is a spinning circle of doom.
Just like you’ve likely bounced a time or ten, your users don't want to wait on slow-loading web pages.
They'll navigate away quicker than you can say, “Commee baacckk” like Rose, floating on that door (that Jack totally could have fit on) after the Titanic sank.
Fast-loading pages make people stick around and THAT will increase your conversion rates.
Plus, Lord Google places priority on page load time in their ranking. That’s strike 2.
When your page visitors are using a mobile device – where connection speeds may be slower – page speed is especially important. Aaand that would be strike 3.
But you’re not out. Because we have the tips you need to keep your page speed the internet equivalent of Usain Bolt. (Fast.)
Running a test on your page speed will help you identify assets that are bogging your page down.
You don’t even have to get out your stopwatch and notebook because there are some great tools that will give you the data you’re looking for.
Shopify provides this explanation of image optimization:
“Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low.”
Here’s how it’s done:
Check out these easy resources that will give your website an instant boost.
Only use what you need.
Don't install every cool widget and tracking service you find. The more you add, the slower your page will load.
Shared hosting, means your website will reside on a server shared with many other clients, all drawing resources.
Look at options including VPS (Virtual Private Servers). They’re shared by only a handful of clients, have dedicated servers, and offer cloud hosting.
It's more money, but you'll get much better performance. It’ll be money well spent when your visitors are converting.
These tips can take your page speed from slow and sluggish to quick like lightning.
Maybe you’re looking through this list and thinking, “There’s a lot to do! I don’t know where to begin! And I agree – Jack could have fit on that door.”
Take it one step at a time and don’t be afraid to reach out to a digital marketing agency that has a team of experts ready to help you make the most of your efforts. And not just page speed, either.
Get in touch with Flight Media to find out how we can help you grow your business, make your ecommerce store more profitable, or, yes, improve your page speed! Let’s talk!