There’s something powerful about stories.
Something that draws in, moves hearts and changes lives.
From the early days of mankind, we have told each other stories. It unites societies and transforms history from one generation to the next.
Much about our society has changed in the past few decades. But despite the evolution and adaptation of technology, one thing remains true: People love stories.
Have you ever purchased a course, ebook or other product because the testimonials were compelling? I have. Why? Because stories sell. If you can find creative ways to infuse stories into your marketing, you’ll speak to your audience in a deeper way than you ever have.
Ready to craft a compelling narrative?
Here are four storytelling strategies.
Great storytelling connects us to our past and brings hope for a brighter tomorrow. It captivates us through lavish scenes and takes us deep inside a new world.
When a great storyteller enters the room, the entire audience will sit quietly, mesmerized by the power of words.
As they weave their web, you find yourself completely immersed in the well-crafted scene. And when the end comes, you sit in a calm reflection of the long journey you completed.
In Irish culture, a seanchaí – or village storyteller – would bring the entire community together through his skills.
Today, businesses must tap into that same spirit and tell stories in a way that brings their tribe together.
Diaries capture the journey of an individual.
Each person structures the format to their preference. It serves as a reminder of the challenges faced, obstacles overcome and goals accomplished. Outsiders get an intimate view of a person’s inner workings as they read it. They feel a connection to the writer and find inspiration as they follow the documented journey.
Each day of your business is a new page in the diary of your life. You create a story with every success or failure, good day or bad day, inspiration or discouragement.
When you tell stories, take your audience down the same path you traveled. Share your story in an open, honest and vulnerable way, much like you would on the pages of a diary.
Imagine an internet without visuals. No video, no memes and no infographics. Only words populated the billions of web pages.
What a sad place!
Thankfully, we live in a visually-driven digital society. You will find no shortage of images, graphics and videos. And yet, many business owners fail to invest in the power of multimedia content.
Every industry should infuse their writing with visually-appealing content. It will concisely communicate and powerfully engage in a way that words cannot.
From candid photographs to well-researched infographics, storytelling with images is truly worth 1,000 words.
"The mind of an expert houses a mine rich with knowledge."
When you have the opportunity to dig into the depths of an expert’s understanding, do it. You will provide your audience with a unique, beneficial education.
This happens through an interview-style conversation with authorities in your industry. You can publish the completed interview in a blog, podcast or webinar format and your audience will love the opportunity to gain in-depth insight directly from the expert.
Consider yourself an industry expert? Do some outreach and land interviews for yourself. It will further establish your name in the field and expand your reach to new people.
If you want to connect in a deeper way with your audience, find ways to tell stories. Whether by taking them along on your journey or investing in multimedia, you’ll love the results that come from a powerful narrative.