4 Steps for Keynote Speakers to Start a Blog That Kills

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4 Steps for Keynote Speakers to Start a Blog That Kills

4 Steps for Keynote Speakers to Start a Blog That Kills

  • Step #1: Know your buyer persona.
  • Step #2: Write for your audience.
  • Step #3: You need to be on Google’s radar.
  • Step #4: Share with the right people.

You have a lot of value to offer to your audience, not the least of which is solutions to their problems.

One way to relay your message is to stand on the street corner and shout it out to passersby.

Then, when you come to your senses, you can try a better approach.

Bottom line, blogging works for keynote speakers.

It’s a critical component to reaching your goals, whether you want to:

  • Book more speaking engagements.
  • Create a recurring stream of revenue so you can cut back on speaking events.
  • Have greater impact.

If you aren’t blogging, run – don’t walk – to jump on board.

Not sure how to start a blog?

You’ve come to the right place. Here’s what you need to know about this important piece of an effective marketing strategy for keynote speakers.

Step 1: Know Your Buyer Persona

That’s right – the first step to blogging doesn’t require you to do any writing.

Before you hit the keyboard, you have to know your audience.

The reason is simple: You want to offer what your audience needs and to do it in a way that meets them where they are.

For example, is your audience Millennials or retired people? Stay-at-home moms or single dads? Entrepreneurs or business professionals?

It’s easy to see that each of these audiences would respond to a different approach.

Once you have a handle on who you’re speaking to, you’re ready for Step 2.

Step 2: Write For Your Audience

This is the most important piece of advice you’ll get when you’re starting a blog.

It’s true that there are about a million other things to think about – SEO, leads, automation, your sales funnel, for example – but if this one element is ignored, nothing else matters.

Don’t forget about the people. They’re the ones you’re writing for.

Make your blogs easy to read, full of value, and with a voice that’s true to your brand.

Here’s some help:

  • Ditch the industry speak. Use a conversational tone. People like to read blogs that are jam-packed with valuable, relevant, actionable information.
  • Be unique. Put your own spin on what you write. It’s okay to use your background and experiences. No one else can replicate that.
  • Do your homework. Research to find out what your competitors are doing and find a void to fill.

Step 3: You Need to Be On Google’s Radar

Once you’ve got a handle on who your audience is and how you’re going to offer them value, it’s time to dive a little deeper into the details.

The truth is, you have to think about SEO because you won’t get found if search engines can’t rank and index your pages.

Follow these tips to rank as high as possible:

  • Establish what your keywords are.
  • Use the keywords in the title, subheads, and throughout the article.
  • Remember that SEO matters for things like tags, meta descriptions and pictures, too.

Step 4: Strategic Sharing

Sharing with the right people is like adding fuel to your blogging fire.

These strategies are a lot better than the shouting-on-the-street-corner idea.

Share your blogs with:

  • Your company. Everyone should be on the same page in terms of vision and mission. Sharing with your team reinforces this idea and it reminds them to share it from their social media platforms, too.
  • Your social media profiles. This is a biggie. Sharing from your own social media will greatly increase your blog’s reach. When your followers read and share the post, a greater number of people are hearing your ideas and getting exposure to your brand. This type of sharing will also help Google recognize that your content is valuable and give your ranking a boost.
  • Your email subscribers. When a new blog is published, your email list should get a message. This is a great way to keep your name top-of-mind.

Final Thoughts

Reaching your goals as a keynote speaker hinges in part on your blogging success.

These tips for how to start a blog are essential.

Get to know your audience, target your topics to them, rock SEO and share with the right people and in the right places.

If you’re a keynote speaker and you haven’t been blogging, what’s holding you back?

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.