It’s easy to gloss over statistics.
Blah, blah, percent, percent, blah, blah.
But as an ecommerce business owner, there are some important numbers you should be paying attention to.
This data helps you to make the best decisions for your business so you can grow a dedicated customer base, reach the people you want to reach, and ultimately generate more revenue.
Use these statistics on ecommerce to get a feel for what’s happening in the world of ecommerce.
Here are the numbers you need to know.
Every year, online shopping gets bigger and bigger.
According to Statista (which is where we pulled the data in this article from), the number of online buyers around the globe will likely reach 2.14 billion by the end of 2021.
The lesson here: If you’re not yet selling online, it’s time to pull the trigger.
This is the conversion rate for ecommerce website visits as a whole.
The lesson here: There are a ton of potential customers out there for you to reach. Make sure your website is optimized and ready for it.
Of the total number of retail sales, ecommerce makes up this amount.
On its face, this may not seem like a lot.
But consider the fact that it jumped from 13.6% in just one year, and you’ll start to see that the competition between brick and mortar stores and online stores is only going to get more fierce as time goes on.
The lesson here: As competition grows between online retailers, it’s more important than ever to show people why you’re the right choice. One way to do that is to put trust badges to work on your website. People like to see the proof.
This is the percentage of all retail sales that Amazon is expected to command by the end of 2021.
You’re probably not shocked by this. Let’s talk about what you can do.
The lesson here: Already selling on Amazon? You’re good to go. If not, make sure your website is optimized for search so that you bring in traffic instead of losing it to the behemoth that is Amazon.
This may be one of the most important statistics on ecommerce.
We’ve already talked about how the number of online shoppers has continued to rise with no end in sight.
Plus, with the increasing market share of ecommerce businesses, it’s no wonder that ecommerce sellers’ revenue is rocketing up as well.
To the tune of – you guessed it – $5.4 trillion by the end of 2022.
The lesson here: The time is perfect to focus on upselling your current customers and raising average order value.
That’s how much ecommerce traffic comes from mobile. Yep, most online shoppers are visiting websites from their smartphones, in particular.
But notice one important word: “visitors.”
People are browsing on their phones, but they’re making actual purchases more often from their desktop computers.
The lesson here: It’s probably self-explanatory, but it’s crucial for you to make sure your ecommerce website is optimized for mobile use.
This is the number of people who are doing their research on Google before they make a purchasing decision on a specific product.
And when it comes to shoppers, you want to go where they go.
The lesson here: Think about Google shopping so you can get noticed in the earliest stages of a buyer’s journey.
When you understand what it is that your customers want the most, you can provide them with a stellar experience.
Here it is: 43% of ecommerce shoppers said that the two most important things to them are availability of the products they want and the speed at which they can receive them.
The lesson here: Actually, there are two. (At no extra charge. 😉 ) First, email those subscribed to your list when an item they want is back in stock. Second, Offer orders over a certain amount free – fast – delivery.
From 18% to $4.5 trillion, these statistics on ecommerce are valuable as you plan for the future of your ecommerce business.
Need some help making sense of all this data? We’ve got you covered! Get in touch today and let’s talk!