How Social Media Marketing And Inbound Go Hand-In-Hand (Part 6)

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How Social Media Marketing And Inbound Go Hand-In-Hand (Part 6)

Editor’s note: This post was originally published on 2/17/20 and has been updated for accuracy and comprehension.

This is the sixth blog in a series of articles covering the distinct advantages of inbound marketing.

Catch the series here:

Inbound Marketing Strategies Score Outrageous Success (Part 1)

Inbound Marketing Services That Drive Revenue (Part 2)

Inbound Marketing Strategies: The Buyer Persona (Part 3)

How To Start A Blog: Amplify Your Inbound Marketing (Part 4)

SEO Marketing: A Crucial Component Of Your Inbound Strategy (Part 5)

How Social Media Marketing And Inbound Go Hand-In-Hand (Part 6)

Email Marketing Powers Your Inbound Strategy (Part 7)

Inbound Marketing Solutions To Solve Your Sales Problems (Finale)

You’ve sold some products and your services are getting some attention.

You’ve done the networking.

You know HOW "it's" done.

But if you’re trying to build your brand, half-heartedly hopping from one thing to the next isn’t cutting it.

You’re not playing in an 80s hair band.

playing in a band gif

You’re building your brand.

So now you’re asking “How do I build my brand, and network, all while keeping sales up?”

Easily. After reading this post, of course!

Get on social media.

Using social media can help grow your brand, business, and improve your overall inbound marketing strategy.

Here’s why social media marketing can help every part of your brand grow, and how to most effectively implement it.

The Big Picture Of Social Media Marketing

At Flight Media, we believe in the four stages of the Inbound Methodology: Attract, Convert, Close, and Delight.

Social media fits into each stage of the inbound methodology, which is what makes it so powerful.

Let’s look at each stage and how social media marketing fits into each.

1. Attract

You already know that networking is BIG in your line of work.

Without networking, no one knows you.

Well, guess what? If you’re not on social media  – NO ONE KNOWS YOU.

You’re basically non-existent; and therefore, losing out on a huge networking opportunity.

If you’re not on social media, no one knows you gif

Let’s take Twitter for example.

As of 2020, there were over 330 million users. That’s 330 million people to possibly connect with – for free!

By being on social media, you have the potential to attract some of the billions of people to your website, your product/services, or just you.

How Do You Attract The Inbound Way?

Social Media Marketing: 5 types of content you should be publishing

  1. Internal
  2. External
  3. Inspirational
  4. Promotional
  5. Behind the Scenes

Inbound is all about drawing people in so they become potential customers.

Publish amazing content at the right time, within the right context, to the right people on social media, and you’ll accomplish this goal.

Your content is your voice.

If you’re not posting remarkable content, your voice won’t be heard in the digital world. And you NEED YOUR VOICE TO BE HEARD.

There are 5 types of content you should publish to attract potential customers: internal, external, inspirational, promotional, and behind the scenes (BTS). 

Side Note:

For more information on these types of content, check out our case study on The Most Popular Stuff You Can Post on Social Media.

From here, you need to engage and interact with your audience.

You’re a human, so you need to put a human face to the brand you’re representing on social media. Networking in this age is no longer just a face-to-face interaction.

You can engage your audience by:

  • Replying to people who message or comment on your posts.
  • Liking, retweeting, and commenting on other brand’s and influencer’s posts.
  • Thanking people who share your posts.

By engaging, you become a real face in a digital world and can begin the process of converting, turning your traffic into leads, and then ultimately, customers.

2. Convert

Once you’ve attracted people, you need to convert them into leads and then customers. And you guessed it: Social media marketing can be used to do just that. As a speaker, your email list is crucial in helping you:

  • Get more regular blog readers.
  • Sell more books.
  • Sell more courses/products.

We already talked about the importance of posting great content on your social media.

This is where your promotional content comes into play.

Promoting what you do and how you do it on your social media can be done through calls-to-action (CTAs), forms, and landing pages.

Pro-Tip: Most people do not buy directly from social media, so by promoting free offers like ebooks, webinars or white papers, you’ll be able to grow your email list and sell to them on the back-end.

And once you get a lead, you move onto your next stage: Close.

3. Close

You can leverage social media marketing to close more product sales or services by moving potential customers further into the funnel.

Once they hit the “submit” or “download” button on the landing page, they are automatically moving further into your sales funnel.

Ebooks, consultations, and courses are some of the tactics you can use to close the deal.

From here you build your brand, develop a following, and expand your wallet.

Not too shabby! But it doesn’t stop here. You have to keep the people you attracted and converted, and closed delighted.

delighted gif

4. Delight

Delighting your audience is the last stage of the inbound methodology, and it can be done on social media through social monitoring.

Tracking what your customers say on social media can help you build better relationships with them, as well as show you what they care about or need. (Giving you ideas for ebooks, blog posts, webinars, products, etc.)

Pro Tip: 

Use tools like Hubspot to monitor all your social media marketing efforts in one location.

Hubspot social media monitoring

To figure out how to delight, look at the data and answer these questions:

  • What are your customers responding to most? What are they not?
  • What content seems to be getting the most conversions?
  • Does a certain time of the day seem to best when posting content?

Final Thoughts

Your inbound strategy should include many pieces to build your brand, but social media marketing is one integral part that should not be overlooked.

It contains all parts of the inbound methodology and it’s an easy way to get your voice “right.” 

So think about your voice.

Do you want to be heard?

Or silenced, while the digital world takes over?

I’m sure you’ll choose the latter.

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.