Digital Marketing For Ecommerce: How To Be Realistic About Your ROI Expectations

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Digital Marketing For Ecommerce: How To Be Realistic About Your ROI Expectations

How to Set the Right Ecommerce Digital Marketing Expectations

  1. Understand your current website traffic to get an accurate starting point.
  2. Don’t expect more than a 1-2% jump in conversions at first.
  3. Evaluate your process. Your efforts = your results.
  4. Remember that marketing is a science.

“Does it work?”

It’s the number one question people have about digital marketing for ecommerce.

The statistics say, “Heck, yes!”

Consider this: Digital marketing yields three times more leads per dollar than traditional methods.

As an ecommerce business owner, results like that could have a significant impact on your revenue. 

If you’re still on the fence about the ROI of digital marketing, you need to keep reading. 

Let’s dive into what your reasonable expectations of your ROI from digital marketing should be – and why it gets such great results.

Managing Expectations

Before you even begin a digital marketing effort, you need to spend some time reviewing the current performance of your marketing and set your expectations accordingly.

Here are four factors to consider.

1. Current Website Traffic

How many visitors are coming to your ecommerce website? How many did you have last month? 

Are you on track for the current month? What’s your three-month average? 

You have to understand these numbers to have a true picture of your starting point. 

If you’ve only been getting around 200 visitors a month, don’t expect to get 2,000 during the first month you’ve been using digital marketing. 

If you got up to 2,000 over the course of ten months, that would be an awesome achievement. 

2. Conversion Rate

Of course, it’s not unusual for your current conversion rate to be on the lower end before beginning digital marketing for ecommerce biz.

Don’t panic – it’s going to get better!

Like your traffic, don’t expect a 10% jump in the first month. A one- to two-percent increase is a more reasonable expectation.

3. Your Process

Are you currently blogging, creating valuable content, sharing it on social media, and making videos?

If you aren’t, don’t expect to see a dramatic improvement in your traffic right away.

However, you can expect to gain organic growth over the course of the first year. The more you do, the better – and quicker – your results will be.

4. Digital Marketing For Ecommerce Is A Science

The goal is to find the right combination of strategies that will deliver on your realistic expectations.

If your goals are lofty, you will have to invest more in marketing – of your own time or deciding to work with a digital marketing agency. 

Why The ROI Of Digital Marketing Is So High

Let’s take a closer look at the elements of digital marketing for ecommerce that make it such a successful method of reaching your audience. 

Content Marketing

People spend a LOT of time online. And that’s the understatement of the decade.

Content marketing is one of the critical components of an ecommerce digital marketing strategy.

It’s all about developing and distributing content that helps you connect with your audience – the people who need your products or services.

You’re positioning yourself as an authority in your field. 

If you’re consistently providing quality content that’s relevant to your prospective customers, they’ll find you and your leads will increase.

Here are a few of the main reasons why blogging should be a part of your ecommerce digital marketing strategy:

  • Over 50% of blog readers shop online.
  • 61% of shoppers in the United States make purchase decisions based on recommendations in blogs.
  • 60% of consumers say they feel more connected to a brand after reading their unique blog content.

Social Media For Ecommerce

Your social media accounts are the best places to reach out to an unlimited number of prospects.

And it’s free.

Social media allows you to capitalize on the idea of word-of-mouth.

Email Marketing For Ecommerce

This is, hands-down, one of the most effective methods for reaching the people who need – or want – what you’re selling.

Let them know what you’re offering with a sequence of sales emails, first. If that doesn’t hook ‘em, send them a series of nurturing emails to move them in the right direction, which leads to the next point...

Be Patient

When can You expect to start seeing that sweet ROI?

Remember, it takes time to change your processes, it takes time to execute your new strategies, and it takes time to build credibility.

Results won’t come overnight, so don’t get discouraged when your numbers don’t look astronomically better after the first couple days.

But once you start sending those emails out, you can expect to see results very quickly.

And, when the sales start trickling in, you’ll be able to see sustainable growth.

And that's the magic of digital marketing for ecommerce. It builds organic growth that keeps on giving.

Final Thoughts

It’s pretty darn clear that digital marketing for your ecommerce business offers you plenty of advantages over the traditional methods. 

It’s important for you to understand why digital marketing is so successful and to learn to manage your expectations.

It’ll give you the patience you need to stay the course.

Keeping your ecommerce store afloat takes enough of your efforts.

Let a seasoned digital marketing agency take over and do what they do best.

Originally published 7/18, updated 3/21

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.