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7 Reasons Blogging For Ecommerce Brings All The Customers To The Yard

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7 Reasons Blogging For Ecommerce Brings All The Customers To The Yard

Here’s a truth-bomb: You can run a successful ecommerce business without a blog.

But you’ll be missing out on some pretty great benefits.

Blogging for ecommerce can help you increase traffic to your online store. And what happens when you get more traffic? Yep, you get more sales, which leads to better profits. 

Sounds good, right? (You know it does.)

Here’s what you need to know about the whys and hows of adding this strategy to your ecommerce marketing strategy.

Why Blogging For Ecommerce Is Essential

7 Reasons Blogging For Ecommerce Is Essential

  1. To become an authority in your industry
  2. To get noticed by search engines
  3. You can publish as much content as you want
  4. Statistics show that blogging for ecommerce works
  5. You can engage with customers & create an online community
  6. You can showcase your products
  7. You'll set yourself apart from the competition

Even though you can be successful without an ecommerce blog, it’s worth your while to give it a try, if you haven’t already. Plus, there’s a good chance your competitors are and that gives them an edge.

Here are three good reasons.

1. To Be An Authority In Your Industry

One way to get your ecommerce business to scale is to get people talking about your products and your website, even if they don’t *think* they’re ready to buy anything. Yet.

When you’re consistently putting out relevant, informative, helpful content, people will talk. And they’ll share. 

Think about how excited you are to tell your best friend that you found a fat-free, zero-calorie, zero-carb candy bar that tastes exactly like a Butterfinger? (Pretty darn excited.)

That’s how you want people to perceive your product. Get your audience used to quality content and they’ll be happy to tell their people.

You become an industry leader, your business grows, and they all lived happily ever after, the end. 

2. To Be Found (Hello, Google)

Your blog can help your website get more traffic and be seen by more people when you use a little bit of strategy

It’s all about that sweet, sweet SEO, baby.

There are a few “rules” to follow to make sure your blog is ranking in search results and being seen by the right people:

  • Publish blogs that are relevant to the products you sell.
  • Stick with topics that are related to your area of expertise.
  • Make sure your blogs have the keywords that your audience is searching for. 

With these three content tips in mind, your online store will be found by the people who are interested in purchasing what you’re selling. 

It’s a match made in internet heaven. (Except, not weird and creepy.)

3. You Can Put As Much Content Out There As You’d Like  

But don’t get too spammy. Google isn’t a fan. And your audience won’t be, either.

Lady Google does like content that’s updated regularly, though. (She can be a harsh mistress.) And it’s actually one of the factors taken into consideration when ranking your site.

A good happy-medium to shoot for is 1-2 posts each week.

4. Numbers Don’t Lie

If the previous two reasons weren’t enough to convince you that blogging for ecommerce is a really, really good idea, maybe the cold, hard numbers will.

Check this out:

  • 60% of internet shoppers feel a connection to an ecommerce business after they’ve read their blogs.
  • 61% of customers take the recommendations they read in blogs seriously and make a purchase based on the information.
  • More than half of online shoppers are reading blogs regularly.

The bottom line is that blogging for your ecommerce business will pull in the traffic you’ve been missing – and it may even draw them away from your competition. 

5. Engage With Your Customers And Create An Online Community

Whether it’s in the comments of your post or when it’s shared on social media, it won’t take long for you to establish a group of loyal readers. 

Respond to as many comments as you can to keep the conversation going and entice visitors to come back by teasing the content that’s coming up next.

The bonus here is that you’re able to take care of issues that may come up more quickly and you have the perfect channel to make business-related announcements quickly.

6. Showcase Your Products

Your ecommerce blog allows you to put a spotlight on your best-selling products, new additions to your store, or to call attention to items that may be experiencing a drop in sales.

This is best done in a list blog, for example. If you sell coffee, create a blog that covers the 10 best coffees to drink in the winter and include your own product among the list.

Writing a blog post that’s only about your product is way too salesy and will turn off your readers. (Remember, the point of a blog is to provide value.)

7. Set Yourself Apart From The Competition

There are few markets these days that aren’t saturated – or close to it. 

Your blog is a place where you can highlight the unique attributes of your brand and make sure people can differentiate you from the other ecommerce stores that sell the same or a similar product.

Don’t overlook this opportunity to establish your brand voice and position yourself as an expert.

Final Thoughts

An ecommerce blog will be a fruitful addition to your marketing strategy. It’s proven to work.

Now that you have seven excellent reasons to implement blogging for ecommerce, it’s time to start writing. 

Or to hire an ecommerce marketing agency to do it for you. 💁🏻‍♀️

And we can help with that!

TO Lead Magnet

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