Here’s a truth-bomb: You can run a successful ecommerce business without a blog.
But you’ll be missing out on some pretty great benefits.
Blogging for ecommerce can help you increase traffic to your online store. And what happens when you get more traffic? Yep, you get more sales, which leads to better profits.
Sounds good, right? (You know it does.)
Here’s what you need to know about the whys and hows of adding this strategy to your ecommerce marketing strategy.
Even though you can be successful without an ecommerce blog, it’s worth your while to give it a try, if you haven’t already. Plus, there’s a good chance your competitors are and that gives them an edge.
Here are three good reasons.
One way to get your ecommerce business to scale is to get people talking about your products and your website, even if they don’t *think* they’re ready to buy anything. Yet.
When you’re consistently putting out relevant, informative, helpful content, people will talk. And they’ll share.
Think about how excited you are to tell your best friend that you found a fat-free, zero-calorie, zero-carb candy bar that tastes exactly like a Butterfinger? (Pretty darn excited.)
That’s how you want people to perceive your product. Get your audience used to quality content and they’ll be happy to tell their people.
You become an industry leader, your business grows, and they all lived happily ever after, the end.
Your blog can help your website get more traffic and be seen by more people when you use a little bit of strategy
It’s all about that sweet, sweet SEO, baby.
There are a few “rules” to follow to make sure your blog is ranking in search results and being seen by the right people:
With these three content tips in mind, your online store will be found by the people who are interested in purchasing what you’re selling.
It’s a match made in internet heaven. (Except, not weird and creepy.)
But don’t get too spammy. Google isn’t a fan. And your audience won’t be, either.
Lady Google does like content that’s updated regularly, though. (She can be a harsh mistress.) And it’s actually one of the factors taken into consideration when ranking your site.
A good happy-medium to shoot for is 1-2 posts each week.
If the previous two reasons weren’t enough to convince you that blogging for ecommerce is a really, really good idea, maybe the cold, hard numbers will.
The bottom line is that blogging for your ecommerce business will pull in the traffic you’ve been missing – and it may even draw them away from your competition.
Whether it’s in the comments of your post or when it’s shared on social media, it won’t take long for you to establish a group of loyal readers.
Respond to as many comments as you can to keep the conversation going and entice visitors to come back by teasing the content that’s coming up next.
The bonus here is that you’re able to take care of issues that may come up more quickly and you have the perfect channel to make business-related announcements quickly.
Your ecommerce blog allows you to put a spotlight on your best-selling products, new additions to your store, or to call attention to items that may be experiencing a drop in sales.
This is best done in a list blog, for example. If you sell coffee, create a blog that covers the 10 best coffees to drink in the winter and include your own product among the list.
Writing a blog post that’s only about your product is way too salesy and will turn off your readers. (Remember, the point of a blog is to provide value.)
There are few markets these days that aren’t saturated – or close to it.
Your blog is a place where you can highlight the unique attributes of your brand and make sure people can differentiate you from the other ecommerce stores that sell the same or a similar product.
Don’t overlook this opportunity to establish your brand voice and position yourself as an expert.
An ecommerce blog will be a fruitful addition to your marketing strategy. It’s proven to work.
Now that you have seven excellent reasons to implement blogging for ecommerce, it’s time to start writing.
Or to hire an ecommerce marketing agency to do it for you. 💁🏻♀️
And we can help with that!