30 Books Every Entrepreneur Should Read to Master Marketing

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30 Books Every Entrepreneur Should Read to Master Marketing

Businesses die or thrive on their ability to grow. It’s no secret. And it’s true for business of all sizes, industries and locations. If you can’t market your startup, it’ll never truly get started. Now, I don’t know about you, but I’m a huge proponent of reading and self-education. I love learning from experts and veterans in a subject. It’s the perfect way to get actionable, practical advice that helps me accomplish my goals. And that’s why I put together this list. I want you to have a resource that you can come back to again and again. So, go ahead and bookmark this reading list. No really, go ahead - I’ll wait. Great! Ready? Now let’s get started...

1. The Art of Social Media

Screenshot 2015-09-28 at 12.56.49 AM Powerful tips by social media guru Guy Kawasaki. (Amazon link)

2. Growth Hacker Marketing

Screenshot 2015-09-28 at 12.57.05 AM Heard about growth hacking, but haven’t given it a shot yet? Start here. (Amazon link)

3. Spin Sucks

Screenshot 2015-09-28 at 12.58.28 AM Learn the keys to communicating honestly and authentically. (Amazon link)

4. The Power of Visual Storytelling

Screenshot 2015-09-28 at 1.00.03 AM Visual storytelling. It’s getting more important everyday. Don’t fall further behind. (Amazon link)

5. What Great Brands Do

Screenshot 2015-09-28 at 1.01.21 AM Learn what separates your business from the best in the world. (Amazon link)

6. Decoding the New Consumer Mind

Screenshot 2015-09-28 at 1.02.25 AM Nothing is more terrifying than the mind of the modern-day consumer. (Amazon link)

7. Hello, My Name is Awesome

Screenshot 2015-09-28 at 1.04.21 AM Still haven’t found the perfect name for your business? This will help ya out. (Amazon link)

8. Global Content Marketing

Screenshot 2015-09-28 02.29.56 Get a step-by-step look at how to approach content marketing in today’s world. (Amazon link)

9. Hooked

Screenshot 2015-09-28 at 1.07.11 AM Make your customers hooked on your product and coming back for more. (Amazon link)

10. Unconscious Branding

Screenshot 2015-09-28 at 1.08.54 AM How to inspire and empower your marketing - backed by (neuro)science! (Amazon link)

11. Permission Marketing

Screenshot 2015-09-28 02.30.24 Let Seth Godin teach you how to spread your message where people accept it. (Amazon link)

12. Contagious: Why Things Catch On

Screenshot 2015-09-28 at 1.18.05 AM Your message can spread like wildfire when you put these principles in place. (Amazon link)

13. Social Media ROI

Screenshot 2015-09-28 at 1.19.13 AM Learn how to manage and measure all those hours you spend using social media. (Amazon link)

14. YOUtility: Why Smart Marketing is About Help Not Hype

Screenshot 2015-09-28 at 1.25.29 AM Learn how to build your building by helping others, not just making hype. (Amazon link)

15: Influence: The Psychology of Persuasion

Screenshot 2015-09-28 at 1.26.10 AM Figure out why people say yes. Then implement it into your own marketing. (Amazon link)

16. Epic Content Marketing

Screenshot 2015-09-28 02.31.02 Develop some epic content marketing strategies that help you beat the competition. (Amazon link)

17. Simple: Conquering the Crisis of Complexity

Screenshot 2015-09-28 at 1.30.48 AM Decrease the distance between you and your customer with a bit of simplicity. (Amazon link)

18. Audience: Marketing in the Age of Subscribers, Fans and Followers

Screenshot 2015-09-28 02.31.17 Navigate marketing in the sea of subscribers, fans and followers. (Amazon link)

19. Creative Confidence

Screenshot 2015-09-28 at 1.47.35 AM Each of us have creativity lying within us. You’ve just got to unleash it. (Amazon link)

20. QR Code Kill Kittens

Screenshot 2015-09-28 at 1.48.17 AM The ultimate list of learning exactly what not to do. (Amazon link)

21. The Anatomy of Buzz

Screenshot 2015-09-28 at 1.49.09 AM Create some word-of-mouth magic that can change your business. (Amazon link)

22. Never Eat Alone

Screenshot 2015-09-28 02.31.38 The networking book you need to keep your calendar full and bank account fuller. (Amazon link)

23. The New Rules of Marketing and PR

Screenshot 2015-09-28 at 1.50.33 AM A great overview of digital marketing topics and strategies. (Amazon link)

24. Ogilvy on Advertising

Screenshot 2015-09-28 at 1.55.51 AM Get a powerful primer on advertising straight from Ogilvy himself. (Amazon link)

25. Re-Imagine!

Screenshot 2015-09-28 at 1.58.41 AM We’re in the middle of a new business climate. Navigate it right with this book. (Amazon link)

26. The Tipping Point

Screenshot 2015-09-28 02.32.00 Take your next big idea to the tipping point, then push it right over the edge. (Amazon link)

27. Waiting for Your Cat to Bark?

Screenshot 2015-09-28 at 2.01.16 AM Persuade even the customers that ignore your marketing efforts. (Amazon link)

28. Web Analytics 2.0

Screenshot 2015-09-28 at 2.02.16 AM Figure out the world of analytics straight from the industry thought leader. (Amazon link)

29. Everybody Writes

Screenshot 2015-09-28 at 2.03.37 AM Start creating the kind of content that will make your business thrive. (Amazon link)

30. The Passion Conversation

Screenshot 2015-09-28 at 2.04.31 AM Get people to fall passionately in love with your products and services. (Amazon link) There ya have it! These 30 books should keep you busy for a while. Have any others that you’d like to add? Share them in the comments below!

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.