There are two sides to the Pinterest world... Side 1: You get sucked into the vortex for countless hours, unable to recall the last time you visited another website, much less looked up from your computer screen. Side 2: Your business develops high-quality, captivating content that sucks others into the vortex of endless Pinterest inspiration. Today, I’d talk about the second side. Specifically, a few tips and tricks your business can use to develop this side. These will be some simple tips for those that haven’t really dug into the platform yet. (So, if you’re a Pinterest expert, head straight down to the comments and leave your best tip for us to read!) The past few months I’ve been blessed enough to land some really great clients. One in particular will be heavily relying on Pinterest to generate traffic. I must say, it’s been load of fun digging into the depths of this captivating network. Plus, let’s be honest, it’s a lot of fun to tell people that I get to play on Pinterest all day for work. ;) Seriously though, I think marketers are just beginning to scratch the surface here. And if your business is one of the many that haven’t even started their Pinterest marketing strategy, you’re in the right place. Let’s get started, shall we?
As with any digital marketing strategy, you need to set goals before you get started. Heck, that applies for any strategy you make in life – whether it’s the best way to clean your house or an elaborate startup plan to make you a millionaire. You need goals. In the Pinterest world, I’ve found that your average shop can rely on the following primary and secondary goals. (But by all means, don’t let this box you in. Get creative with it!) Primary: Gain traffic to content or products on website. (Choose one!) Secondary: Acquire more followers on Pinterest account. With goals in mind, you’ll be able to create and curate the right type of content for your profile and audience. For example, the business that wants to make e-commerce sales its primary goal of Pinterest may not use it much for uploading blog content. And vice-versa.
It’s no secret that great imagery rules the pinterest world. And yet, every time I login to my account and search for something, poor-quality images inevitably pop up. And here’s the thing about social: it’s got to be contextual. That means what I post as an Instagram image probably won’t be as successful on Pinterest. If you’re not making unique images for the platform, you’re doing it wrong. When designing a picture for Pinterest, ask yourself: Does this image capture the idealistic version of this topic? Remember, first and foremost, people use the platform to curate their dream life – whether professionally or personally. If someone doesn’t want to feature your image in the dream version of their reality, the image won’t reach its fullest potential. Now, that was a bit high-level, in-the-clouds type of tip/strategy. But here’s something practical. Make tall images, but don’t make them too tall. Curalate found that you aim for a ratio between 2:3 and 4:5 if you want to attract the most repins.
You’ve got your goals and some really great content. Good job! Believe it or not, those two criteria make you ahead of many other players in your industry. But now it’s time to kick it up a notch. Don’t be afraid to get your hands dirty with a bit of paid advertising. (source) Sponsored pins have a lot of potential – especially with e-commerce businesses. As they say, you’ve got to spend money to make money! I’d love to see tons of Flight Media readers out there experimenting with how they can fuel their goals and amazing content with a bit of advertising. If you give it a try, make sure to come back here and let me know about it! I know, it feels almost too easy. But that’s the thing with digital, we get stuck in advanced strategies and growth hacks that we overlook the basics. If you love this platform and know someone that could benefit from these simple truths, make sure to click those share links and help your friends out! They’ll appreciate it and so will I. :) Answer the Question of the Day in the comments below, or S/O a reply on Twitter!