10 Tips on Personal Branding from the Experts

March 25, 2015

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10 Tips on Personal Branding from the Experts

Let’s get real for a minute.

Personal branding is a terrifying task.

Most days, it feels like an insurmountable mountain in the path to success. Unfortunately, you can’t just go around it. Truly successful people, especially in the online realm, invest in a strong personal brand.

Why? Because people don't buy your product, they buy you. If you can sell them on you, then you can sell them on anything you'd like.

But that doesn’t happen through a few tweets, images and blog posts. It takes a consistent effort spanning over several months or years.

And even then, you can miss the mark.

An amazing personal brand starts with openness and vulnerability. That alone keeps many from investing in it. After all, who likes being vulnerable? No one that I know.

But that’s what it takes.

It must permeate into every part of what you do, online and offline.

Don’t believe me? Well, then let’s get some backup from other experts. These awesome people are building passionate tribes, fruitful businesses and powerful personal brands.

1. Show Your Leadership Qualities

“You actually have to deliver on what you promise. If you look at people who are successful, they became famous for what they say happens, and they deliver on their promises. That’s what makes great leaders and great entrepreneurs and employees, frankly.” (Click to Tweet)

– Kevin O’Leary, “Shark Tank” shark

2. Dress the Part Everywhere, Everyday

“Some people think branding and dressing a certain way is expensive, but shining a pair of shoes no matter how old they are does not cost a lot but it makes a definite effect. If you wear suits, even if it’s a $99 suit, just get it tailored the right way.” (Click to Tweet)

– Daymond John, "Shark Tank" shark

3. Talk and Act Like Yourself

“If you try to be someone other than your true self online, it won’t last, and it will eventually ruin your brand altogether.” (Click to Tweet)

– John Lee Dumas & Kate Erickson, Founder & Content Creator at EntrepreneurOnFire

4. Don’t Hide Behind Something You’re Not

“The minute I opened up and was unapologetically myself, in all I did and said, that’s when my brand was really formed and made unique, and that’s when my tribe started gathering around me. No use trying to hide behind something you’re not, and definitely no value in trying to please everyone.” (Click to Tweet)

– Natalie Sisson, Founder & Author of The Suitcase Entrepreneur

5. Incorporate the “Real” You in Little Things

“Be You – This sounds obvious but so many people don’t do this. Being transparent, giving your audience the “real” you is important. For example, I love hip hop music, so I add snippets of my favorite songs to my podcast episodes and my intros.”

– Greg Hickman, Author of The SMS Marketing Handbook

6. Tell Stories & Build a Connection

“You need to tell real life stories; the most successful personal branders are real people that we feel a deep connection to.” (Click to Tweet)

– Kris Jones, Chairman at Internet Marketing Ninjas

7. Exude Passion in Your Message & Image

“I love the quote by Simon Sinek that ‘people don’t buy what you do, they buy WHY you do it.’ If you are passionate and truly get your why, this will be so much easier to translate to your brand, your message and the image that you project.” (Click to Tweet)

– Kim Garst, CEO & Co-Founder of Boom! Social

8. Find the Thing That Makes You Different

“Don’t do 7 different things. Figure out what you differential is in the market and play up that.” (Click to Tweet)

– Jaime Tardy, Author of The Eventual Millionaire

9. Publish Content & Build Credibility

“Create and publish the best contagious content you can in a variety of media including text, video and images. Build online credibility by publishing a book. You can now self-publish on Amazon, Apple and your own blog and get paid for it!” (Click to Tweet)

– Jeff Bullas, Founder of

10. Narrow Your Positioning and Message

"The more specific you can position yourself, the clearer your message will be and the more likely you are to attract your ideal client. Many entrepreneurs think that if they go broad they'll reach a wider audience, but that actually doesn't work."

– Andreea Ayers, Founder of Launch Grow Joy


Personal branding is essential to your business. These 9 experts speak right to it.

How will you incorporate these tips into your personal brand? Do you think implementing these practices will help build your tribe?

** (A special thanks to these articles for the great quotes!)

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.