Editor’s note: This post was originally published on 2/10/15 and has been updated for accuracy and comprehension.
Every business, regardless of size, faces one common challenge: acquiring enough customers.
But how do you effectively market to new people?
Most traditional marketing techniques require a high financial investment, making it unreasonable for small businesses, startups, and freelancers.
And that’s where inbound marketing comes into play. At its core, inbound marketing focuses on attracting prospects to you – rather than you going out and searching for them.
Traditional advertising used email lists, billboards, direct mail and cold calling to spread their message and find customers. But inbound marketing uses opt-in email forms, organic search traffic and content to attract customers.
And the great thing?
It can work for everyone, whether B2B, B2C, SaaS, eCommerce or brick-and-mortar.
Everyone can take a slice of the inbound pie.
In today’s article, you’ll learn about four inbound techniques you can use to enhance your brand, attract customers and grow your business.
Hubspot has so many resources, it could open its own brick-and-mortar library. If you want a model for how to do guides well, we definitely recommend checking these guys out.
As the granddaddy of inbound marketing, they grew into a powerhouse through publishing effective, relevant guides. If you create hyper-relevant guides to attract the right kind of traffic to your business, you’ll get leads. When done right, it will grow your email list, establish your authority and increase reader engagement.
Social media does awesome things for businesses.
Once upon a time, customers heard about a company from an acquaintance and used the business based on that recommendation.
Now, instead of blind faith in someone else’s experience, customers can connect with you before investing in your brand.
This means you have an opportunity to create brand ambassadors before they ever purchase from you. That’s pretty neat!
You can’t just sign up for social platforms and blast promotions to your audience though. Social media requires social interaction.
You get to speak one-on-one to real people, not just elusive numbers and profiles. Answer questions, respond to people, recognize others and establish a presence.
People used to despise popups. Today, however, consumers come to expect them – and even appreciate a popup.
You’ll get blown away by the results of a well-crafted popup. If you want to grow your email list, this is a must-have for your inbound marketing efforts.
Guest blogging, done the right way, serves as a powerful marketing tactic.
You’ll gain brand strength, reach a bigger audience and drive traffic to your site. But, most notably, it gives you the right to do this:
Logically speaking, if you’ve been featured on the Huffington Post, USA Today and Forbes, you’re pretty important. That kind of brand strength does quite a bit for small businesses, startups, and personal brands.
Strategic inbound brings results. Apply these techniques to your overall strategy and enjoy the results they bring – more traffic, more leads, more conversions.
It requires an investment of time and resources, but you can do it. As the saying goes, “You get out of it what you put into it.”
What techniques will you apply to your business? Have you already seen some success using inbound marketing?