It’s hard to stand out in the speaking world.
One glance at the list of various options on a speaking agency website, and it’s easy to see – everybody’s an expert.
So what makes you stand out?
YOU know the value you offer.
But does the brand message you’re portraying clearly define that je ne sais quoi?
The steps to building your brand is quite simple:
Let’s take a closer look at each step.
Even if you think you already known your keynote speaker brand, don’t skip this step.
Take some time to reflect.
What really makes you different from other motivational speakers?
What’s your IT factor?
How would you differentiate yourself from the competition?
Then, consider how your audience perceives that messaging:
Do you truly engage your audience?
Is your content head-and-shoulders above the rest?
Do you bring more energy to the stage?
Does your audience experience transformation?
Your answers to these questions will inform your brand.
In this step, you’ll create deliverables that spread your brand message.
Some ideas to consider include:
Now, you’ve come to the fun part.
Just booking speaking gigs is not enough.
You want to capitalize on your marketing strategy every time you step foot on the stage.
With a definitive motivational speaker brand, you’ll take your business to new levels.
Take the time to develop your messaging, connect with your audience, and offer them valuable tools and products that provide them with a clear path to growth.
How effective is your speaker brand?