The great thing about Google is that any business owner, salesperson or marketing team member can look up information about almost any topic and become a near-expert.
The bad thing about Google is that said search can send you on a wild goose chase. There is SO MUCH INFORMATION you can easily become overwhelmed and confused.
Enter this marketing goals article.
We’ve done all the legwork for you, searched the depths of Google and back in order to present you with this list of GREAT information you can use to create a rockin’ marketing strategy and FINALLY reach your goals!
We compiled infographics, so you won’t have to wade through a bunch of text to root out the most important points. Just glance over the infographics, choose what applies to you, and take notes! You’re welcome :)
Goal #1: Rock Your Email Marketing Marketo’s infographic will guide your email strategy. It covers all the critical points, like how much time to spend on strategy, testing and send times. It’s the ultimate cheat sheet for email!
Goal #2: Drive LinkedIn Engagement
Want to reach more people on LinkedIn? Use this infographic to learn exactly how you’ll benefit from investing in the social media platform. From branding to networking to recruiting, LinkedIn is THE place to be.
Goal #3: Get Your Blog On
Businesses that blog generate more leads and consumers see them as more trustworthy. Make this year the time you actually get serious about blogging. This infographic provides proof that creating fresh and frequent content will give you an edge.
Goal #4: Use Video
Perhaps one of the best marketing goals you can pursue in 2017, video reaches tons of consumers in every demographic. This infographic will convince you to invest in video as it’s not accessible to every business owner and it’s how customers consume content.
Goal #5: Follow Trends
This is not middle school, where you blindly follow trends just to fit in. Your business HAS to keep up with trends, or you’ll find yourself on the “outs” with the popular kids (like Millennials). Find out if your marketing strategy matches up with trends.
Goal #6: Get Powerful Twitter Results
Ride the hashtag bandwagon all the way to the bank. If you can harness the power of the hashtag, you won’t need to invest a dime but you’ll get big results. Get help with your Twitter (and other networks) marketing with this free guide.
Goal #7: Optimize Adwords
It’s complicated and time consuming – if you let it be that way. This infographic guide walks you through steps to manage your keywords, change locations, increase quality scores and more – everything you need to decrease your AdWords budget.
Goal #8: Get Visual
Consumers are becoming more and more visual, and so should your business’ marketing goals. Find out how to engage using visuals at every point of the sales funnel in this infographic, and which tactics are worth investing in.
Goal #9: Use the Right Social Media Platforms
Facebook or Instagram? Which platform is best? You’ll find out how to invest your social media dollars so you get the most return on investment. You’ll learn which platform is best for brands and reach.
Goal #10: Go Full Force With Your B2B Tactics
B2B marketing is a thing of beauty, when it’s working. This infographic will walk you through the seven steps to pulling all of the details together and covering all the bases so your B2B marketing shines.
Goal #11: Ride on the Coattails of Influencers
Could your brand benefit from influencer marketing? Consumers are persuaded to try a new brand if someone they admire and follow recommends it. Here’s all you need to know.
Set aside time to come up with marketing goals for next year, and then implement a strategy to kick it into high gear and meet those milestones.
What’s your marketing goal for 2017?