Note: This blog is part of a three-blog series on creating custom marketing campaigns. In part 1, we focus on real custom marketing examples we created for our clients. In part 2 below, we created a custom marketing checklist to help you cover all the bases. In part 3, we give you some templates to help you build your own campaigns, customized to your business and your needs. Let’s dive in.
Our checklist for creating a custom marketing campaign walks you through strategy, so you can determine if you have the foundational pieces in place to build upon, whether you need to conduct a quick-win campaign or if you’re seeking long-term wins, and how to put it all together.
Here’s how to get started.
Do you have a website?
Do you have an email list?
Do you blog?
Do you need to generate awareness?
Do you need more leads?
If you do have a list, and it’s robust, your marketing plan should focus on segmenting it and getting leads and customers from it.
Do you need more sales?
What are your goals?
Quick-Win Campaign To Generate Sales Right Away:
If your goal is to grow revenue right away, focus on your robust email list (see above) or generate a paid advertising campaign.
If you have a product and an email list, create a system to generate revenue from it. For example, build an automated funnel like on-demand video or an evergreen webinar.
Long-Term Plays To Generate Sales:
If you’re committed to the long game and want to win over time, focus on generating organic growth through regular blogging and building pillar pages.
We had a client who generated 743 leads from their blogs, as compared to 451 leads from their free offers/lead magnets over the span of three years.
Another client we worked with for 18 months gained significant organic growth, but then stopped blogging. As a result, their organic traffic dipped by 150%.
Stop following cookie-cutter marketing plan templates and customize your approach to where your business’ digital marketing and sales efforts are at.
Use this custom marketing checklist and get started on your growth!