You may be losing 42% of your potential customers.
That’s the percentage of people who won’t buy from a website that they consider “ugly.”
Harsh?
Sometimes you need a little tough love. And it IS for your own good – and the good of your ecommerce business, too.
Before we jump into the Hubspot themes that you need to check out, let’s talk for a minute about why your ecommerce website design is crucial.
Here are three of the most important reasons that you shouldn’t cut corners on your site design – or let it get stale, stagnant, and out of date.
I’ll be the first to admit that when I’m doing a Google search and the website I land on looks like it was around when I was in college (Helllooo, mid-90s!), I bounce pretty quickly.
Maybe you shouldn’t judge a book by its cover, but when it comes to your site, that’s exactly what the majority of people will do.
You won’t get a chance to hit them with your brilliant product or service that will change their lives because they didn’t make it that far.
Bottom line: The design of your website will influence how your audience sees your brand. And that will negatively impact YOUR bottom line.
Design elements affect how content gets published on your website, and that determines how search engines like Mother Google crawl and index it.
I don’t want to sound like your dad, but don’t screw this one up, pal.
If your SEO efforts are only so-so, you’ll be in trouble right off the bat.
(Even your code needs to be SEO-ified!)
Bottom line: Your ecommerce website design has to be SEO-friendly and if you need some help, get in touch with an agency that can get you on the right path.
In other words, your competition is nailing their site design.
And that means they’re getting more traffic, more leads, and more revenue.
You don’t want to just be on par with them – you want to pass them and wave goodbye in the rearview mirror as you speed by on your way to growing your ecommerce business.
Bottom line: Your ecommerce website design is one of the most important ways to stand out from the competition. Don’t blow it.
Now that you’re thoroughly convinced that you MUST have a well-designed website, it’s time to talk about the “how.”
You can hire a designer and build your ecommerce website from scratch. But that may be an option you’re not quite ready for yet.
Don’t fret: Check out the Hubspot Marketplace and find one that looks awesome, fits your brand, and will drive the right kind of traffic to your site.
Here are some that we love.
1. Atomic Lite
The Atomic Light theme was created by GiantFocal.
One of the best things about it is that you can do everything you need to do to set up your website without having to worry about code.
If you have limited knowledge of coding and/or not much time to figure it out, this is a great compromise.
Here’s what you’ll get:
Price: FREE
Sprocket Rocket’s theme has a perfect 5-star rating, and it’s well-earned. Their motto is that “Your website should be your #1 salesperson.”
Here’s what you’ll get in their Sprocket Rocket Premium Theme:
Plus, each page includes copy prompts that help you create the perfect content.
Price: $777
Pennyblack Templates’ Elite Theme is perfectly suited for a wide variety of purposes.
Plus, it provides a TON of helpful features, including:
And you’ll get premium email, live chat, phone support, a lifetime of free updates, AND four hours of free customization services.
Price: $399
4. ScaleX
ScaleX was created by the brilliant minds at Flight Media. (Biased? Only a little.)
But the truth is, if you’re looking for a data-driven, high-converting website that’s user-friendly and uber-flexible, this is it.
Here are the eight templates that come with our ScaleX theme:
Plus, you’ll get four hours of our super-talented developer’s time and that’s worth it on its own.
Price: FREE
Created by FastestThemes, DARK boasts premium website pages without the hassle.
And they just may be right, considering what they include:
But that’s not all, folks. You’ll also get free email support, free upgrades to newer versions of the theme, free customization (two hours’ worth), and one free hour of business SEO consultation.
Price: $599
Final Thoughts
You know that your ecommerce website design is vitally important because you need to make a great first impression on everyone who visits your site.
Plus, you want that sweet SEO working for you so you can smash your competition.
And now you have five options for making all of this happen. I’d say you’re on your way, superstar.
If you’d like some expert digital marketing advice or a partner to help you get the most out of your ecommerce business marketing strategy, let’s talk. We can help.
If you’re interested in learning more about our latest Hubspot theme, ScaleX, we’d love to help you out with that, too.
