Have you experienced one of these situations?
Facebook changes their algorithm, so your posts don’t appear in your followers’ feeds anymore.
Google changes their algorithm, and your website’s ranking suddenly plummets.
This means that all that hard work and money you’ve put into your social media or website can disappear in a matter of minutes
As a keynote speaker, you can’t ignore social media or a website. But your most valuable sales and marketing tool is your email list.
If you want a secure and reliable way to generate revenue, your email list is a veritable goldmine.
Let’s dive a little deeper into this topic.
An email list provides several critical but key benefits that almost no other platform or strategy offers. Here’s why:
Think of like a live performance. Once you get people into the performance venue (your email list), you (the performer) “do your thing,” while every eye in the joint is looking at you. That’s what email does.
This is your “free” audience. They’ve agreed to receive your emails, and in fact, they WANT to receive your messages. The only thing that will change this agreement is if a user decides to unsubscribe.
This is a 1:1 ratio. Put a lot of effort into building your list, and you’ll get a lot out of it. It’s that simple!
The user willingly signs up for your emails and expects them. You won’t have to pay for ads in order for your audience to “see” the content (like you would for an internet search or a social media sponsored post).
What’s better than that?
Ready to get started?
Here are the steps to follow:
These steps can help you build your email list to have a rapt audience that wants to hear what you have to say and is ready to buy your products and services.
As a keynote speaker, that kind of email list can be invaluable to helping you speak more, build recurring revenue, and have great impact.
What kind of success have you had with building an email list or generating revenue from it?