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It’s All About That Bot: Using Messenger Bots in Your Keynote Speaking Career

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It’s All About That Bot: Using Messenger Bots in Your Keynote Speaking Career

Have you heard that bots are the future?

Guess what?

The future is now.

Bots are here, and it’s time for you to jump on board and start taking advantage of all the ways they can make your life easier.

Messenger bots can be your best friend – particularly if you’re a keynote speaker.

Whether you’re just joining the ranks or you’re a seasoned pro, you’ll benefit from bringing in the bots.

Let’s take a look at what they are, how they work and how you can use them to boost your speaking career.

What Is A Messenger Bot?

If you’re picturing R2-D2 or C-3PO – despite being super cool – you’re not quite on the right track.

A bot (or messenger bot) is just a computer program that automates certain tasks for you.

It does this by chatting with you through a conversational interface.

They can provide automated responses, answer questions and they’re programmed with simple Artificial Intelligence (AI).

How Do Messenger Bots Work?

Without getting too technical, you can think of a messenger bot as a personal assistant.

They can accomplish a task from start to finish in the specific messaging app in which you’re already spending your time.

Basically, you just find the kind of bot that suits your needs and interact with it.

For example, say you’re making dinner plans with a friend. You have the ability to invite a messenger bot into the conversation to call an Uber to pick your friend up and to order takeout for your meal.

Messenger bots are associated with apps like Facebook Messenger, WhatsApp, WeChat and Viber.

How Can A Bot Help You As A Keynote Speaker?

You can’t have an actual C-3PO on stage to assist you (Seriously, how cool would that be?), but you can use a messenger bot.

Here’s how a bot can help you in your presentation.

Capture Your Audience’s Attention

Your goal is to keep your audience engaged, and then to ultimately encourage them to take some kind of action, right?

To pull this off during your talk, you have to do a little prep work ahead of time.

Let’s use Facebook Messenger as an example. Here are the steps you would follow:

  • Step 1: Set up a temporary Facebook page for the event and connect it to Messenger.
  • Step 2: Create a sequence for the objectives you want to meet during your talk. Tie the sequence to a QR code.
  • Step 3: Provide a QR code to the attendees before your talk so that they can access the bot experience.
  • Step 4: Ask an initial question to help you assess how familiar your audience is with your topic shortly before the presentation begins. This gives you a chance to tailor what you’re going to say to the needs/knowledge of your audience.
  • Step 5: Solicit questions from the audience about 20 minutes into your presentation. This is part of the sequence you’ve already set up and allows your audience to ask questions, without having to speak in front of the crowd or take up too much time.
  • Step 6: After your talk ends, set the bot up to send out a message requesting feedback from your audience.

Final Thoughts

With the help of your messenger bot, you’ve kept your audience engaged from before your presentation began, all the way through, and provided them the opportunity to mentally process what you said after the event has ended.

You can keep the exchange going with your audience as long as you’d like, sharing relevant resources and helpful insights related to your topic.

This is also a great way to drive traffic to your website – and increase your organic ranking.

As a keynote speaker, you’re always looking for ways to make your presentations more engaging, effective and meaningful for your audience.

Embrace the power of the bot. (Messenger bots – not C-3PO)

Are you already using messenger bots during your presentations? How do they help you engage and nurture your audience?

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Josh Coffy

Josh is an entrepreneur at heart, dropping out of college to pursue his dream of owning his own business. Fast-forward five years later, and Josh’s unique ability to marry technology with creative marketing strategies has led to Flight Media’s steady and swift growth. Now one of the leading Inbound Marketing companies in Ohio, the U.S. and abroad, clients trust Flight Media’s expertise, agile approach, and transparency. You can find Josh at CrossFit, backpacking the West coast with his wife, Kelsey, or reading a personal development book from his ever-growing library.