Editor’s note: This post was originally published on 11/9/17 and has been updated for accuracy and comprehension.
Moz used it to grow his monthly blog visitors. And we’ve used it to double our blog traffic in just six months.
Wondering what the secret is to better, beyond-your-wildest-dreams traffic?
Just blog more.
Hopefully, your company is still NOT on the edge of this question. There’s a huge number of perks to building a blog. These include:
So, your blog can do a lot for your company.
But you need to get people to visit the blog to get results, right?
The more you blog, the more your organic value is going to go up, and the more Google will send traffic your way.
If you’re blogging once a month right now, make it a goal to write two blogs.
If you’re blogging twice a month, increase that to four.
Blogging once a week? Double it!
You get the idea.
Here’s what Moz has to say about publishing frequency:
“The less you post, the less chance your newest post has any chance at gaining traction.”
In fact, Moz believes that if you post as infrequently as once every two months, you might as well not bother at all.
He goes onto say, that if you increase the number of blog posts, you’ll increase traffic. Plain and simple.
The minute you stop blogging and posting new content, your traffic will die down.
Think of it like watering a plant. As long as you water your plant every week, it will stay alive and thrive.
But the day you stop watering it, the plant will begin the slow process of dying.
And that’s what will happen to your blog traffic.
Your traffic’s future looks even more beak if you don’t keep up with regular, fresh content:
“If Google comes back to your site to check for more content and doesn’t find any, it will back off and it may be a long time before the spiders come back… which sucks for your newest post.”
We take advice from industry experts seriously. We’re always testing and experimenting based on what has been successful for others.
We recommend that the companies we work with blog at LEAST once a week. And that’s what we did – for a long time.
Until January 2017. We made it a goal to blog TWICE a week, and we stuck to this goal, week in and week out.
Keep reading. After the phenomenal results we got from doubling our blogging, we went after an even MORE ambitious goal. :)
Here’s what happened from increasing our blogging to 8x/mo.
Our monthly blog visits grew 15.43 percent, compared to the three previous quarters.
And our contacts grew 1.07 percent, compared to the same three previous quarters.
Here’s a screenshot of the analytics.
Flight Media’s blog analytics
But that wasn’t all that happened.
This is perhaps the piece de resistance. The golden nugget. The trifecta of marketing. The ONE THING that every company is after: Organic Traffic Increase.
When we doubled our blogging efforts, our organic traffic increased by 105.54 percent!
Flight Media’s organic traffic analytics
In December 2016, blog traffic was stagnant at 2,906 (blogging only four times a month). By August 2017 – just six months after increasing our blogging to eight posts per month), traffic grew to 5,973.
If you’re not sure why organic traffic is such a big deal, read on:
Organic traffic is “free traffic.” Search engines send traffic over to your page (without you having to pay for an ad) simply because your blog has authority. Search engines run it through a “checklist” of metrics, gauging how valuable it is. If you meet the criteria, your blog is given authority, moved up in rankings, and as a result, people searching the internet will find you, click on your blog links, and visit your blog.
All for free!!!
Or because you invested in blogging.
With paid traffic, you have to invest money every week into ads, and do so indefinitely to get the same traffic.
After celebrating these great results, we had a crazy idea: What would happen if we increased our blogging output again?
So, we created a new goal: BLOGGING THREE TIMES PER WEEK.
Here’s what happened:
Our organic traffic got crazy-good results.
In November, we were averaging 1200 visits per week.
From mid-December, after increasing number of blog production to 3 times per week, we were averaging 2000+ organic visitors every week! That’s a 66.66% increase!
Caption: Flight Media’s Organic Traffic from November to December.
We’re giddy with these results. But we’re not going to stop there.
We have plans to, sometime in the near future, go after an even higher goal. Eventually, our goal as a company is to release a blog every day of the week.
Investing in your company’s blogging efforts WILL pay off.
We’ve got the stats to prove it. And we’re not the only ones using this strategy to increase traffic.
If you’ve been on the fence about blogging more, come up with a strategy now to increase your blog output and put it into effect ASAP.
Share your experiences with blogging frequency in the comments below! What has worked for your company?