Editor’s note: This post was originally published on 1/26/18 and has been updated for accuracy and comprehension.
Ever wondered whether your traditional marketing strategies are enough?
Thought about implementing inbound marketing, but worry that you won’t get results?
Here’s a look at how traditional marketing and inbound marketing differ, along with their advantages and disadvantages for small marketing teams.
Keep reading after the infographic for a deeper dive into the differences between traditional marketing vs. inbound marketing.
The infographic touched on the differences between inbound and traditional marketing, but let’s take a closer look at three of the main differences between them.
Traditional advertising is all about selling – whether the customer is ready or not. That’s where the billboard, television, radio and newspaper ads come into play.
The idea is to blast everyone and hope that enough people respond.
Inbound marketing is concerned with the nurturing process, taking a person on a journey from being a stranger ➞ viewer ➞ lead ➞ customer – when THEY are ready.
It’s no wonder the inbound method is more effective.
“Interruptive marketing” is giving consumers information when they’re not looking for it. Just think about how annoying commercials are during your favorite show.
That’s the crux of traditional marketing.
Inbound marketing puts content on the web to catch the attention of people who already know they have a problem and are actively looking for a solution.
With traditional marketing, the business is getting their message out, whether the audience wants to hear it or not.
A billboard or direct mailing doesn’t offer any chance for a back-and-forth.
Again, inbound marketing comes out on top by opening up the lines of communication between you and the consumer.
Emails, social media, etc. gives your audience the opportunity to engage, get to know your brand, and then eventually become a customer.
When you give your audience a chance to engage, offer them a solution to a problem and keep the focus on them, your message will resonate with the right people.
The differences between traditional marketing vs. inbound marketing are:
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