Editor’s note: This post was originally published on 6/22/16 and has been updated for accuracy and comprehension.
This is the first blog in a series of articles covering inbound marketing for motivational speakers and authors.
Catch the series here:
You know you need marketing, but as a small- to medium-sized business owner, you probably know a lot more about building a successful business, motivating your team, and creating great products or services.
Marketing savvy is necessary – but who has time to get educated?
There’s another problem.
You could be doing a lot of marketing, but if it’s not the right marketing, you’re wasting your money and efforts.
Inbound marketing companies are outrageously successful.
Here’s a quick rundown of how much better they’re faring than you are:
If your business needs an influx of results-oriented marketing, inbound can get you there.
Billboard advertising. Radio spots. Direct mail ads. Your website.
These are all effective pieces of the marketing puzzle.
But to get traffic and leads, you need a strategic plan.
You see, marketing can’t operate in a silo.
The pieces need to all fit together to create the final masterpiece: REVENUE.
In the past, successful marketing strategies consisted of trying to find customers and get consumer awareness.
These efforts were focused on the mission of representing your brand.
You engaged customers through demographics and mass advertising.
Your tactics included using a few channels that were isolated from each other and blasting one-point-in-time ads.
Today’s marketing, however, is vastly different. The mission is to:
The tactics you use include:
Becoming a company that does inbound marketing shifts your focus away from old tactics to steadily engage in new strategies that drive revenue.
Inbound uses marketing tactics to get customers to notice you.
You will no longer have to break out the Mixed Martial Arts tactics to chase down customers.
When customers are in the early buying stages of the decision-making process, they’ll learn about your business, how you can solve their problems, why you’re the business to turn to when they’re ready to buy.
Here are some of the channels you’ll use in an inbound marketing campaign:
Now, take a look at how all of these inbound puzzle pieces fit together to create a revenue-driving marketing machine:
See how these pieces all play a different yet key role towards the goal of getting traffic, turning traffic into leads, getting leads to buy, and using customers to promote your brand?
It’s not a hodge-podge of hit-or-miss tactics.
Inbound is strategic.
And it drives revenue.
Plain and simple – but highly effective, and it’s less costly than traditional marketing. Are you ready to shave off 62 percent of your marketing costs?
That’s how much companies save by ditching the old, invasive tactics and implementing a strategic inbound marketing strategy.