Editor’s note: This post was originally published on 10/17/17 and has been updated for accuracy and comprehension.
It has a lot to do with WHO YOU ARE as a manufacturing company.
You may not know it, but your business is designed for a strategy like inbound marketing.
Even better news – manufacturing companies often get GREATER results than other kinds of business.
Have I piqued your curiosity?
Alt text: Yes. Please go on. Ron Burgundy
I hope so. Because you have a LOT to gain from giving inbound marketing consideration.
Here’s why inbound marketing is ideal for manufacturers.
Your business is stable and rooted. That’s good news. Because it means you have been and you are doing all the right things. You’re successful.
So you don’t need to change WHAT you’re doing. But with inbound marketing, you’ll change how you’re talking to prospects.
And that’s the important thing.
You see, your prospects want to search for information on their own before they talk to your salespeople.
Rob them of this service, and they’ll be looking at your competitor’s information, for sure.
Here’s another point to consider:
You already know who your prospects are. You know their problems. And you know how to solve them.
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With inbound, you’re simply tweaking HOW you market, not WHAT you market.
Think of it like a rebranding that will freshen up your look and appeal to today’s modern prospects.
Patience is actually a coveted quality in a leader.
And your business already has it. You know that good marketing won’t happen overnight. You understand that you have to invest in marketing to get a return.
Those are qualities that align perfectly with inbound marketing.
You can find out more about how it works here, but suffice it to say that inbound has a two-pronged approach:
Delegation requires trust, and in order for inbound marketing to work for you, you’ve got to trust the experts.
The best leaders know where their strengths and weaknesses lie. And where they fall short, they are comfortable, even confident, in bringing in an expert.
Alt text: I have two words for you. Get help.
When you hire a vendor to do inbound marketing, you already have all the qualities to make the partnership successful.
The inherent nature of a manufacturing business knows that efficiency and a streamlined process is at the heart of your success.
It’s a simple formula:
The more efficient you become, the more profit you’ll see.
The inbound methodology is all about efficiency. It’s about testing what could work, uncovering what does work, and then building on that success.
To be as successful as you are now, your leadership has learned that to meet your business goals, you have to make the appropriate investments.
For example – and because of the qualities we’ve already discussed – you know that if you want to increase revenue by 50 percent, it’s not realistic to try to achieve that goal in three months. Or even a year.
You have realistic expectations and set realistic goals. By investing in inbound marketing with the appropriate expectations, you’ll go far.
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Now that you know why inbound marketing is ideal for manufacturers, is your manufacturing company ready to take the market by storm?
You have what it takes, you just need to take the next step.