HubSpot vs Keap: And the Winner Is...

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HubSpot vs Keap: And the Winner Is...

There’s no question. HubSpot scores an A++ for customer relationship management systems (or CRMs). However, it’s not for everyone.

Small businesses or medium-sized businesses with smaller marketing teams or a tight budget often can’t afford HubSpot’s steep price to access all of its features.

Their base package is free; however, you’ll get very limited use out of the tool. We’ll dive into pricing later, but what you need to know is that HubSpot IS a great tool, though it’s pricey.

Keap, on the other hand, is a fairly versatile tool that is accessible to businesses that don’t have a hefty budget to invest in a robust CRM like Hubspot.

We use both in our own business and for our clients. Having access to both tools gives us the flexibility to recommend the right CRM for our clients, depending on their goals and budget.

Read more for our honest assessment of both CRMs.

HubSpot CRM

Hands-down, HubSpot is a powerful CRM that can take your business far. It’s got everything you need, in one spot, to “do business” and track what works across your customer lifecycle.

It’s a super-convenient tool that houses content creating, lead magnets, email marketing, landing pages, analytics, sales and more all in one place. This means that it’s also really easy for you or your team to track your efforts and known what’s working.


Keep in mind, reporting and analytics are HUGELY important. We cannot underestimate these tactics. You could use a free tool, get no results, and never know it  – and your business will not be sustainable or grow.

In fact, for all of the clients we work with, we require something called “closed-loop reporting.” This means that we track how a lead first found out about your business and whether the leads ever turn into sales. So we can track IF our strategies are resulting in sales and new customers, or not.

If you’re upgrading from the free tool or just starting out, you’ll have to commit to one year of HubSpot and pre-pay that amount. And if your business is serious about tracking, growth and sustainability, you won’t be disappointed by investing in the HubSpot CRM.

One of our clients had nearly 100,000 people on their email list (which is, by the way, how HubSpot charges; their pricing goes up based on every 100 contacts), meaning, HubSpot would have charged them an arm and a leg to use it.  

When we first onboarded this client to HubSpot, they signed a two-year contract at $17,000.00 per year. By the third year, the CRM company was going to charge our client $8,000 (paid quarterly). We took a long, hard look at the value they would get from continuing with HubSpot and their business’ needs, and decided that Keap would be a much better option.

Needless to say, this client was ecstatic that we helped them save thousands of dollars over the course of the year, and every year after.

Keap CRM (formerly Infusionsoft)

We’ve already said it. HubSpot is one of THE premier CRMs. However, it’s not for everyone.

The primary factor that prohibits a business from using it is cost.

The Keap CRM will help you automate your marketing and sales, and you’ll be able to do so at a much lower price.

In general, Keap will run you about $1K for the year, which you’ll need to pay upfront. And then there are monthly charges between $99 and $299, depending on how many users you need or contacts you have.

Considerably cheaper than HubSpot.

So what do you lose with Keap that HubSpot offers?

  • The ability to build landing pages for free offers.
  • Keyword analysis and tracking.
  • Inbound link tracking.
  • On-page SEO
  • Blogging.
  • Analytics tool.

You might be thinking, Wow. Why would anyone use Keap then?

Keap is primarily a GREAT email marketing software and it does mesh with other tools so you can integrate things like landing pages using additional tools, such as:

  • ClickFunnels to build landing pages.
  • Databox for analytics
  • And WordPress for blogging.

The downside to this approach? You’ll need to know HOW to integrate everything together with Keap to give you a comprehensive approach to tracking and evaluating what’s working to ensure ROI. And some of the tools you need aren’t free (like ClickFunnels).

Or you can work with a marketing partner to do the work for you.


Final Thoughts

Regardless of what you hear about the battle between HubSpot and Keap CRMs, the bottom line is, there’s no one-size-fits-all CRM.

Depending on your business’ needs and goals, there is a CRM for you. While the HubSpot CRM requires a considerable investment, it WILL pay off. The robust CRM streamlines your business’ sales and marketing activities, easily integrates all the activities, and offers stellar tracking capabilities.

However, your business may not need the Cadillac of CRMs  – yet. If that’s the case, you can build a CRM system with Keap, integrating it with a few other tools, so you have a solid Volkswagen to drive your business forward.

Confused about CRMs? Give us a call to figure out what your business needs today to build a strong tomorrow.

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.