As consumers manage hectic lives, they often don’t have time for reading miscellaneous articles or watching videos on the move.
It’s no wonder that the market for podcasting is growing at an incredible rate.
Podcasting can be a great addition to your marketing toolbox. But to keep your audience engaged, you need to consistently provide quality content.
Podcasts are convenient because they are available to access anywhere and at any time. That’s probably why 32% of Americans listen to podcasts each month.
If you want to take advantage of the podcast revolution, you need more than just an idea for the content that you want to cover.
You’ll also need to make sure that you’re creating an audio experience that sounds professional.
While editing tools and the right recording equipment can help, it’s much easier to get a high-quality podcast if you use a recording studio.
The good news?
You don’t need to schedule expensive sessions in a professional environment.
You can build your very own improvised recording studio in your office.
Before you can start worrying about the tools and services you need to produce your podcast, you need to make sure that you identify the best environment for the production.
After all, if there is construction going on in the lot next to your office, or you can hear street noise, then you’re going to have some unwanted noise in your recordings – and they won’t sound professional. You’ll have to invest a ton of time into editing the background noise out of the recordings.
So it’s important to find a quiet space that’s fairly soundproofed.
Remember, decoration plays a part in the sound. Thick fabrics and wood improve the warmth of the acoustics and will reduce extra noise.
Editing unwanted noises out of a long podcast file can be an tedious, time-consuming process.
It’s better to remove possible noise factors before you start recording, than to spend copious amounts of time on editing.
Here are some steps to follow:
Even cooling fans and coffee machines in your office space can be a serious problem when you’re recording.
Switching them off during your session will make it easier to work in a calm and completely quiet space.
Producing a podcast doesn’t have to be nearly as expensive or complicated as many people think.
Although there will be tools you need to get started, such as recording equipment and mixers, you probably won’t need the most high-end products available.
Successful voice recordings can be done with anything from smartphones to a standard microphones.
Consider the kind of podcast you’re going to be recording before you choose your tools.
For instance, if you’re going to be conducting interviews with multiple people, then you’ll need more than one mic. Or you can invest in a good quality omnidirectional mic.
(Moving a microphone back and forward between participants disrupts the flow of the conversation and creates unwanted noise.)
If you’re recording a monologue-style podcast, then a dictaphone is great at producing quality audio for a low price.
It’s easy to get carried away focusing on things like microphones when you’re creating your new podcast.
However, don’t forget that your computer is also one of the most valuable pieces of equipment that you’ll have.
Make sure your computer will be able to easily accommodate the podcasting software you will need.
It might be worth investing in a separate removable hard drive for your computer, too, so you can create a backup of podcast episodes and footage and safely store documents.
You’ll need to invest in a few free and/or paid software programs to make your podcast a success. Here are some options to consider:
Editing software is generally a separate program from the free or low-cost podcasting options. Some good ones include, Adobe Audition, Audacity, and Garage Band.
Finally, you’ll want to choose a podcast hosting service to “house” all of your podcast episodes. Consider tools like BuzzSprout or Libsyn.
Podcasts are a valuable marketing strategy today.
With the right podcast and a good promotional plan, you can connect with your target audience, strengthen your brand, and showcase yourself as a thought leader.
To get started, create an improvised recording studio in your office to develop a high-quality sound, choose the right equipment, prep your computer, and invest in the right software.
Ashley Wilson is a content creator, writing about business and tech. She has been known to reference movies in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. You can get in touch with Ashley via Twitter.