How To Sell An Online Course (Case Study)

September 2, 2019

Subscribe to Flight Media Blog Notifications

How To Sell An Online Course (Case Study)

The best way to sell an online course:

Learn if your course will sell by building a hypothesis and testing your audience. Pre-sales will tell you if the course will be a winner  – or a flop. Laying this groundwork ensures a successful launch and money in your pocket.

There is a ton of advice out there about and lots of methods for how to sell an online course

But the BEST tactic is to know if the course will sell before you even build it.

And that’s what we recommend at Flight Media when we work with people and businesses who want to sell an online course.

We tell them: WAIT. 


Don’t spend a single hour building the course before you know if it will sell or not.

This may sound like horse puckey, but it’s not.

In fact, we’ve helped a ton of clients learn how to sell their online course before building even a single lesson or module.


Listen to what Barbara has to say about her experience pre-selling her course.

Watch the video now or read the full transcript below.

“Hi, I’m Barbara Barna Abel of Abel Intermedia, a talent and personal development company. And I have been a Flight Media client since 2014. So when I decided to create and launch my digital course, The TV Hosting Blueprint, there was nobody else I thought of to help me do it, besides Flight Media and Josh and his team. 

And this is what I have to say: You don’t know what you don’t know! And Flight Media saved me a lot of money and a lot of time. And then helped me make a lot of money.

So the hypothesis phase was the big eye-opener for me when I was creating my course. Because I thought I had landed on something brilliant. And I guess I had! But through the hypothesis phase, I found out what really worked, and I really connected and engaged with my core clients and constituency, which made a huge difference. And I pre-sold my course and was actually in profit before the course actually launched.

I am infinitely grateful to Flight Media for this. Plus the ongoing support through my course since it’s already launched and as we’re about to enter into the next phase.”

Final Thoughts

Are you ready to make money before you build your course

Interested in building the right course (one that people will buy)?

Willing to partner with someone who knows what you don’t know?


Be like Barbara. :)

New call-to-action

Blog Comments

Flight Media

Flight Media is a team of nerds who love helping people succeed--whether that's a business or hobby.