Your website may seem like a dilapidated, aging old building.
It’s outdated. The information isn’t useful. It showcases more of what you can do than how you can help prospects solve their problems.
How can you get booked for speaking engagements with a website straight out of the 1990s?
How can you expect to be taken seriously by prospects who want to hire you for workshops or consulting, but your color scheme and content is so outdated that it doesn’t accurately reflect your brand?
Despite these feelings, you don’t want to jump the gun.
You definitely do NOT want to approach a website overhaul like you would a building remodel.
You see, in order to use the building, you’d need to tackle the entire remodeling job all at once, so you could occupy the building and have it be functional.
If you took this approach with your website, you’d revamp all the pages, put in a ton of work, watch the the website budget spiral out of control, and still not feel like it’s “done.”
With a website redesign, keynote speakers should take the opposite approach, or something we call an agile, data-backed strategy.
Here’s a brief and very basic look at the approach.
That’s how to redesign your keynote speaker website AND guarantee ROI.
Let’s start at the beginning.
Do you even really need to keep your website updated? Is it worth the cost? Will it get ROI?
These are questions your team should be asking before you sign on the dotted line with a marketing and design firm.
There are a variety of compelling reasons to keep your website up-to-date, including:
Source: Digital Doughnut
These aren’t ALL the reasons – there are many more – but it’s enough to get you interested, right?
Now that you know WHY a website redesign is so important, let’s talk about HOW to get about it.
As a keynote speaker, your resources are valuable. And you want to make your investment in your website pay off.
Here’s why you shouldn’t follow the traditional approach, and what to do instead.
We talked about this briefly in the introduction.
Traditional website design tackles the entire site all at once, without using any user data, and pretty much HOPES that everything will work out.
It also takes longer (up to 2 years), progress is slow, and by the time your site launches, Google will have released another update or user behavior will have changed, and you’ll be behind that eight ball again.
Source: Web 365 Experts
Source: Inversion Marketing
There’s a ton of risk involved, too. Don’t throw away tens of thousands of dollars, a lot of time AND resources to a process that’s plain broken.
Thankfully, there IS a better way, and it’s what we do here at Flight Media.
This is the modern to do website redesigns because it:
That’s how growth-driven design works in simple terms.
Basically, the motto for growth-driven design is to test, learn from the test, then adapt. Rinse and repeat. Test, learn, adapt.
In this way, you “validate” why you’re doing certain things, not just guessing that this page is what your audience wants and this free offer will have them beating down your door.
With growth design, guessing is just not allowed. We do everything based on the DATA and what users are doing.
In this way, your website will be built on cold, hard facts – and is, in effect, the perfect marriage of art and science.
Let’s take a final look at the difference between the two approaches, and ask yourself, “Which methodology do I want to invest in?”
When you look at the risks of traditional design compared to the proven perks of growth driven design, the answer is clear.
Let’s dive deeper into how growth-driven design works and why, as a keynote speaker, you should invest in this website redesign strategy.
Note there are three general stages to the process:
Here’s a look at how long these stages take:
If you’re thinking about redesigning your keynote speaker website, don’t take the job lightly. Do your research, definitely investigate an agile approach like growth-driven design, and ask lots of questions.
At Flight Media, we’re all about transparency and results. We’re happy to show you examples of past websites we’ve built using an agile approach and let you talk to the clients we work with. Just give us a call!
What stops you from investing in a website redesign?