Have you believed the lie?
You know, the one that says being on the road constantly and speaking non-stop equals a secure financial future, retirement at a reasonable age and living happily ever after?
It’s not true, you know.
You don’t have to be stuck in a cycle of trading time for money.
Time is your most precious commodity. No amount of money changes that simple fact.
But there are ways you can increase your speaking revenue and grow your business without trading time for dollars.
Shift your thinking to trading value for money instead of your precious time.
What value are you creating for other people?
Of course, when you’re speaking to an audience, the purpose is to provide value.
Start thinking about other ways you can build on that.
For example, make an effort to create informative and engaging blog posts.
Don’t be afraid to give away stuff for free. The more they learn from you, the more into your services and products they’ll be. Give away as much as you can and always focus on value.
When you position yourself as an authority in your specific niche, you’re developing expertise.
You’re able to provide unique solutions that no one else can offer.
Testimonials and case studies are two great ways to grow your authority, which immediately increases the value of your time.
When doing case studies, focus on the impact working with you had on your clients. Stuffing case studies with numbers and data makes them dry and boring. Focus on problem solving, storytelling, and engage emotions.
One of the best ways to stop trading time for dollars, increase speaking revenue and grow your business is to come up with an online course to offer to prospects, customers and audiences.
An ebook, training program or mastermind group are good options.
But a digital course is the holy grail. Definitely something you want to work up to creating.
The beauty of this type of product is that you only have to create it once and then you can sell it for years – even decades if it’s relevant and the topic is evergreen (meaning, it offers foundational principles that will hold true for years and years).
You can take a vacation, spend more time with your family and less time on the road and actually make money while you sleep.
The more things you can create systems for, the less you’re trading time for dollars.
From the way you gather leads and get more traffic to delivering your products, automation is where it’s at.
Here’s a sampling of tasks for which you can create an automated system.
The truth is, you can’t automate everything.
An inbound marketing agency may be the key to the increased revenue and growth that you’re not quite achieving on your own.
Letting the pros take the reins of your marketing is a great way to stop trading time for dollars. And the team that you employ will have the marketing, sales and web design expertise that you don’t. Taking advantage of their know-how will ultimately boost your revenue potential and grow your business.
Then, you’ll be able to use your time most effectively for the tasks that you’re really good at and that you enjoy.
You’re working on building authority, you have a digital product, you’re getting help and you’re automating everything that you can.
What else can you do to increase your revenue, grow your business and stop trading your time for dollars?
Start working on another offer, ebook or digital course.
One is great, but it’s not enough.
Successful speakers know that expanding to offer a variety of products is an effective way to upsell current customers – and maximize revenue potential.
If you’re stumped on what to create next, think about your audience. Is there something that they’ve expressed interest in? Maybe it’s time to validate your next product.
Continue to find ways to add value for your audience.
Don’t fall victim to the lie that your business will only grow and your revenue will only increase if you’re on the road all the time, constantly adding more speaking engagements to your already-packed calendar.
Use these tips to gain control over your schedule and stop trading time for dollars – once and for all.
What area of your speaking career needs an overhaul? Have you fallen victim to the trap of trading time for dollars?