This is the 3rd blog in a series that focuses on 5 Costly Mistakes That Are Preventing Your Store From Scaling. You can catch the rest of the series here:
Marketers are famous for saying, “The money is in the list.”
The larger your email list, the more money you’ll make.
If your email list isn’t growing, chances are, your store sales aren’t either.
But here’s some great news: You can typically make $1-$3 per person on your email list per month – if you’re doing your email marketing correctly.
We had a client come to us with a list of about 200,000 people who was barely making more than $3,000 per month with their list.
After several adjustments, we were able to launch a campaign that immediately did $208,000 orders placed in a single month.
Let’s dive into how to grow your email list – the right way – and get your own kick-a$$ results.
Follow these proven steps to start adding names to your email list.
The first step is to determine something you can give away for free that is relevant to your audience and the products you sell.
There are a couple considerations when choosing what to offer.
Once you’ve determined what you’re going to offer your audience, your next step is to build a landing page that requires them to give you their name and email.
Here are a few quick tips for creating a landing page that will draw in the people you want.
If your landing page’s tone, copy, and colors aren’t cohesive with your ads, you’re making a big mistake.
The continuity is what drives the message home to your audience that you have the solution to their problem.
In 2019, 69% of Black Friday-Cyber Monday sales were done via a mobile device.
Four out of five Americans are online shoppers, with more than half of them shopping from their mobile device.
It’s clear to see the importance of your landing page being optimized for a mobile device.
But if you’re still not convinced, here’s one more statistic to consider: If someone has a bad experience with your site – on any device – they are 62% less likely to never darken your virtual door again.
Remember back in the day when a call to action was a boring old “Submit” button?
Man, that was forever ago. 🙄 (If you’re still using a submit button, this is your not-so-subtle reminder that it’s time to ditch that relic.)
Your CTA is so important that it really could be the difference between a sale and a “see-ya.”
A good mental trick for coming up with a good call to action is to put the words, “I want to..” in front of it.
For example, (I want to) “Get My Free Ebook.” You’re not actually using the “I want to” phrase, you’re just using it to help you craft what your CTA button should say.
Make it personal. Putting that “MY” in a customer’s head gets them a step closer to imagining they have what you’re giving or selling.
Now that you know how to get your landing page squared away, let’s talk about the next step in your quest for how to grow your email list.
You’re going to want to check out our whooole blog about theme-centered campaigns here.
Here’s a quick explanation: A theme-centered campaign is a way of positioning the product you're selling to a certain audience with precise messaging across all of your marketing channels.
So, your last step is to plan a campaign theme that drives people to the new landing page from paid ads, social media, email, pop-ups, etc.
If you do those three things: Give something away, create a killer landing page for your giveaway, and plan a campaign theme to tie all your efforts together, you’ll begin adding hundreds, if not thousands of people to your email list per month.
If you’d like some help growing your email list, get in touch and let’s talk about how we can help.