Here are a few facts you should know about social media:
Fact 1: Social media is a great way to attract people to your website, product/service, or yourself.
Fact 2: Sharing an array of content through social networks makes you a trusted news source to your followers.
Fact 3: Posting your own content will make you a thought leader in your industry and prove your expertise.
The key is balance.
You shouldn’t just post your own stuff. Think about it. If you engaged in a conversation with someone who only talked about themselves, how long would you want to remain in that conversation?
Not very long.
On the other hand, posting only other people’s content will not give your brand the validity it needs.
That’s why you need the perfect balance of both.
Worried about what will happen if the content you share gets more engagement than your own posts? Or that other people’s content can overshadow your brand on your own social media?
How do you get your content to shine in the midst of posting other people’s content? There is a formula. Stay with me…
You will get your content to shine amongst others if you:
So let’s break the formula down: Exceptional Content + Social Optimization + Actual Human= You shine so bright everyone needs sunglasses.
Here’s how to apply each part.
It’s important to note here that you can write content all day long, but if it’s not exceptional – meaning it provides loads of value and is specifically targeted to your buyer persona – then people will pass your content for someone else’s.
Here’s how to write really great content:
When you know this, you can create content specifically for that person.
Think of it this way: If you post on your social media accounts daily and you post different types of content, BUT you only blog about once a month, you’ll have very limited content from which to post your own stuff.
In this scenario, you’ll be posting other people’s content on a daily basis. Not your own. Your followers will be gaining value from other people who blog consistently when they could be getting that from you.
A good rule of thumb is to be be blogging 1-3 times per week so you can use it to create your own social media posts to share.
Pro-Tip: Include keywords in your social media posts.
Once you create the content, now you have to share it! Keep these tips in mind so you can optimize your content for the best results.
Whatever network you decide is going to be top notch for yourself or your business, you need to keep in mind the differences in each when it comes to posting your content.
For example, with Twitter, you can only use 140 characters, but with Facebook, you can write much more. As a result, what you post will look different on each platform. Go back to the creative part and play around with wording and keywords to see what works for you!
I don’t know if you know this secret, but it’s one that can move mountains between you and your leads.
People like to engage with other people. True story! People would rather engage with an actual person, than a computer. So it’s important that you seem human and not automated.
Here’s how to “humanize” your social media approach:
Pro-Tip: Respond within 24 hours of the comment.
So there you have it.
One simple formula will help your social media content shine above other content you post: Exceptional Content + Social Optimization + Actual Human = Content Shines!
Stick to it and watch your business take off!
How do you get your content to shine in the midst of posting other’s content?