It’s all about leads.
Revenue, profitability, sustainability – it all comes down to who you can get into your pipeline.
The reality is, no leads = no money.
It all starts with traffic. Getting people to your website, blog and free offers.
You can and should use social media, blog regularly, and ads to attract awareness and drive people to your site.
But once they arrive there, you need a strong strategy for capturing these leads.
At Flight Media, we upped our lead-generation game and saw ah-maz-ing results.
Yep. In just 30 days, we generated 132 leads from this one tweak.
Find out how we did it, and then use the strategy for your organization.
We implemented two new lead-generation tools:
These lead-generating pop-up tools work like this:
It’s a very simple strategy that gets results, as you’ll see below.
Just ASKING users at the right time for the right information encourages them to cough up their personal data.
Here are a few examples of pop-ups we created.
We implemented this pop-up, called an “exit-intent pop-up,” whenever a user tries to “close” a website page.
So, before they leave, users have one more chance to get some great content from us for free – and this content supports one of our primary services, inbound marketing.
This pop-up “slides into” the page when a user scrolls halfway down. So, as soon as the prospect skims about 50% through the website page, they’ll see this pop-up. The strategy here is that users are more interested in our services and products, because they are working their way through the material.
We’ve matched a lead-generating tactics offer to the topic of this page, comparing CRMs.
We monitored the data over a span of 30 days, and here are the numbers:
You may wonder, why the difference in leads generated? Here’s a break down of why we used these tools together.
Lead Flows is a HubSpot product and it’s free.
OptinMonster is $392 per year.
So it may seem like a no-brainer to use Lead Flows; however, OptinMonster’s pop-ups are just plain better.
Their pop-ups offer:
In addition, we use Lead Flow, which only works with blogs hosted on HubSpot, and OptinMonster doesn’t work on the HubSpot platform.
So we invested in the two tools, using OptinMonster on our website pages and Lead Flows on our HubSpot-hosted blog.
All in, we invested $392 over one year and got 132 leads in one month. That’s a great return on investment at $32.66 per month, which breaks down to $0.25 per lead!
Still not convinced?
The numbers don’t lie, but HubSpot performed their own pop-up analysis and found that the answer is a resounding, Yes!
Don’t waste the precious resources you’re investing in your website, ad campaigns and social media.
With a strategy for capturing leads when prospects land on your site, you’ll not only maximize your investment, but you’ll have leads pouring into your CRM.
And these aren’t low-quality leads. These are prospects who are interested in what you have to offer. You can confidently pass on these sales-qualified leads to your sales team.
What lead-generating tools do you use? Have you had success with a tool like Lead Flows or OptinMonster?