Topper_Blog

Why Growth-Driven Website Design Is The New Black

April 8, 2020

Subscribe to Flight Media Blog Notifications

Why Growth-Driven Website Design Is The New Black

What is growth-driven website design?

Growth-driven website design takes a systematic approach to website design and maintenance. It reduces the risks inherent in traditional web design and shortens launch time by continuously evolving according to user data.

Website Redesign.

Two words that can bring even Mark Zuckerberg to his knees.

 

 

If you’re like most startups, tech businesses or healthcare organizations, a redesign is a must. But it’s oh-so-challenging to carve out the time for it. In fact, along with hundreds of other tasks you have to do each day, it's nearly impossible.

But what if there was a way to create a high-performance website WITHOUT the pain

There is! 

 

It’s called “growth-driven website design.”Why Growth-Driven Website Design?

There’s a terrible epidemic going on in the website industry.

Designers guide the traditional website design process by assumptions and industry trends, which leads to business owners like you getting caught in the ever-spinning tornado of traditional website design fails.

Here’s what typically happens:

Your website is redesigned by a company, then 2-4 years later, they come knocking on your door saying, “It needs to be designed again to keep up with Mother Google, design trends, etc!”

Just to start all over and hope for the best.

 

 

But the timeframe required for this process just doesn’t work for you.

  • As a startup, you need to be agile, switching approaches on a dime based on market demands.
  • As a tech company or healthcare organization, the market changes swiftly. You just can’t do business with a stodgy, slow-moving website design model.
  • As a business, you just plain need results.

Growth-driven website design, on the other hand, is built on an agile process where users drive the decisions and the design is based on real user data.

Duh

It seems obvious that this kind of approach should be used from the get-go, doesn’t it?

But it hasn’t always been this way.

Move over traditional website design – it’s official.

You’re completely broken, and there’s a new kid in town who will do a lot better, ready to take your place.

What Is Growth-Driven Website Design?

Growth-driven design is a new approach to website design that:

    • Reduces the headaches of traditional website design like going out of scope, out of budget and launching late.
    • Collects real-time user data to guide the design.
    • Continuously improves month by month, instead of only every two to four years.
  • Requires less of your team and fewer resources.
  • Informs other parts of the business – like sales and marketing – to improve strategies and tactics.

Growth-driven website design vs. traditional website design

How Growth-Driven Website Design Benefits Your Company

What are the benefits of growth-driven website design?

The benefits of growth-driven website design are:

  1. A quicker website-launch time.
  2. Continuous learning and improvement.
  3. Less costly than traditional website design.

Check out the advantages of growth-driven website design for your company.

New call-to-action

1. Launch your website in 40 - 60 days

Many website redesigns take three to four months, have an up-front cost, and don't guarantee success.

In fact, one-third of marketers are unhappy with their last website redesign.

With the growth-driven approach, the website’s design is spread out over time, intended to launch quickly and improve results based on an agile, on-time and on-budget method.

This format is an on-going process that is data-driven and meant for continuous improvement over 12 or more months, which is why it’s able to launch so quickly.

 

 

The first version of the website is basically functional, letting you quickly get your products or services to market.

At later stages, employing the user data, more pages are added and individual pages are tweaked based on how users are interacting with the pages.

Or how the market has shifted based on healthcare breakthroughs or new technologies.

Let’s face it, a website will never be perfect.

But the only way to get close to perfect is to start collecting real user data to make more informed decisions.

And, to do that, you need to get something out there and into the user's hands.

2. Continuously Learn And Improve

Growth-driven website design is built to maximize results based on learning about users, so your business can reach its peak performance.

It removes the guesswork, as you’re continually measuring, creating hypotheses, and testing the impact on your business.

Once the website launches, we revisit high-impact pages to identify areas of opportunity and to improve through testing, two to three pages at a time. 

By taking this approach, we can generate more qualified leads, and make improvements that are user-driven and not a guess.

As the chart below shows, the differences between growth-driven design and traditional website design are considerable. And the traditional approach takes longer and delivers much slower lower-potential results.

Risks of sticking with traditional website design

3. Easier On The Budget

Traditional websites can cost anywhere from $15,000 to $100,000 over a three- to four-month span with no guarantees of growth.

This can be a substantial drain on cash flow for any company.

Even more, the costs per month for a traditional site can be sizable and unpredictable. Your monthly bill could be shockingly higher: $10,000 to $20,000 over a much shorter time period, as opposed to the $2,000 to $5,000 per month that GDD requires.

With growth-driven website design, the cost is manageable, with a $2,500 to $5,000 per month investment – a much more feasible investment, especially for startups.

The best part is that it comes with proven, data-driven results, month-by-month. As a result, this is the much more affordable and budget-cautious route to take.

Final Thoughts

So, is growth-driven website design for you?

It is if you want to avoid:

  • High upfront website-design costs with no guarantees.
  • A three- to four-month delivery time.
  • Spending time focused on design but without the necessary functionality.
  • Being over budget, out of scope and late.
  • Getting no design updates or functional improvements for two or more years.
  • A process that doesn't deliver an optimized website.

It’s the perfect process for any business, but especially critical for a startup, tech company or healthcare organization. Your needs are unique, and growth-driven website design answers the call.

New call-to-action

Blog Comments

Josh Coffy

Josh is an entrepreneur at heart, dropping out of college to pursue his dream of owning his own business. Josh’s unique ability to marry technology with creative marketing strategies has led to Flight Media’s growth. Clients trust Flight Media’s expertise, agile approach, and transparency. Josh is dedicated to CrossFit, backpacking with his wife, and reading.