Your website is working for you 24/7.
It’s like curb appeal for your keynote speaker brand.
At least, it should be.
Your brand is expressed through the look, feel and content of your website.
If it’s not doing what it should for you, it’s actually working against you.
Don’t let your website kill your speaking brand.
Here are two of the biggest mistakes to avoid.
No joke, this one’s a biggie.
If you don’t have an understanding of how people will move through your website and its pages, you can’t expect visitors to get it.
And they’ll bounce right by you – and onto the next site.
What you need is to extend the time they spend on your website, and ideally convert them into a lead.
Maybe they sign up for a lead magnet you created or fill out a form to contact you.
The industry standard is that your website should have a 2% conversion rate. Out of 1000 visitors, 20 should become leads.
You can achieve this goal by making a plan for every aspect of your website. These aspects should appropriately convey the right message about your keynote speaker brand:
Another important aspect of an optimized website is trust.
You won’t get any traction from your website if the people who visit don’t think you’re trustworthy.
You can build trust by:
A plan keeps your homepage focused and direct.
It should be your first step – even before designers add colors and images.
Here’s what you need to structure your website.
Explore websites that you like and that are easy to understand.
Take note of conventions you think make the page flow and any other elements that fit with your brand.
Pay attention to color schemes and design layouts that appeal to you.
Be aware of what you include in the section above the fold (header), as that’s where your visitors spend 70-80% of their time.
Here are a few tips to get you started:
The majority of home pages will have some basic sections in common.
Check out this breakdown of home page elements.
Your website is a powerful tool for growing your speaking career.
It’s the place where visitors will go to see what you’re all about.
If they can’t easily find what they’re looking for or it’s a challenge to navigate your page, they’ll leave and continue their search elsewhere.
Make sure that your website is optimized for conversions and that your homepage is clear, direct, and quickly displays your keynote speaker brand.
How effectively does your website reflect your speaker brand?