Whether you’re new to the game of content writing or looking for some tips to improve your existing skills, you’ve come to the right place.
As a marketer or copywriter, it can be extremely difficult to find a balance in your content so that it ticks all the right boxes.
Not only do you have to create a really engaging piece to hook readers on your every word, but you’ll also need to write in such a way to appeal to search engines and ensure that Google indexes it.
Of course, I’m talking about SEO.
To help you get off to a good start, here’s everything you need to know about writing balanced and compelling content.
When I started out, I typically went back through an article after I had finished writing it to implement the SEO factor.
However, using this strategy often results in keywords and phrases sticking out in the article, because the fit isn’t natural.
Start by organizing your SEO strategy before you start writing anything. This means researching keywords and defining your audience, so you know exactly who you’re writing for.
Then, you’ll be able to implement the SEO elements in with ease, and you’ll have a much more natural-sounding article.
Fortunately, you’re not alone when it comes to finding what works. Tools like Ahrefs or blogs like SearchEngineLand are great places to source information to teach yourself everything you need to know about using SEO in your content.
If you can master the layout and structure of your content, your reader will have a much better experience engaging with your content, and they are much more likely to interact with it, especially in the form of likes, shares and comments.
This also means setting the scene and purpose of your article. Is it educational, inspirational, practical, emotional, informative or anything in between? Define this before you start writing, and you’ll be able and format your content much more effectively.
From here, you’ll be able to design and brainstorm your H1 and H2 titles, the names your subheadings and improve your overall readability, ensuring your content ranks much higher in a Search Engine Results Page (SERP).
Sometimes, it might be extremely beneficial to consider repurposing your content into a different format, or multiple formats, so it can be easily digested by all readers, not just in a written form.
The quality of your content will affect both the impression the article has on your readers and in the search results.
You’ll need to check your content after you’ve written it, checking for spelling mistakes, typos and punctuation errors.
Within your content, you need to make sure that you’re linking to authority sources and websites to ensure that your linking structure is perfect for both the reader and the search engines.
Additionally, everything you write will need to be fact-checked using reputable sources to make sure that the article is accurate. Spreading misinformation is a sure-fire way to lose readers and harm your ranking in the search engines.
However, although the quality is extremely important, so is consistency and volume. For the maximum amount of traffic, you need to be blogging as often as possible, but don’t let this give you permission to fall short on quality.
When it comes to keywords, it’s important to realize that you’re not writing and then inserting keywords in the right places, you’re sourcing keywords and then writing the article’s sentences around those keywords.
This ensures that they are a much more natural fit and provides the best reading experience for your readers. If you’re still in the practice of stuffing keywords into your article, stop now! As a rule of thumb, less is more.
If you’ve fallen into the trap of inserting your keywords at the end, try using professional editing tools like Academadvisor to ensure that these words and phrases sound natural.
Also, consider the ratio of keywords that you’ve used within your content. Google is incredibly clever when it comes to keywords so don’t think that you can try and trick it. Use them smart, not often.
When it comes to writing and generating content, keep in mind other factors as well. For example, how well does your content read on a mobile device? Are all the paragraphs split up nicely and in an easy-to-read format?
Also, make sure that your images are a suitable size to ensure a quality look and fast loading times. After your content has been uploaded, be sure to add it to your website’s XML sitemap and that all the links within your content work. Finally, you’ll need to make sure that all your website’s URLs are shortened and easy to use.
Rachel Summers has been a social media manager for seven years, working for a variety of companies, both big and small, including UK Services Reviews, a leading custom writing service. In her free time, Rachel also helps and advice a variety of small and start-up businesses on their social media strategies. My Blog