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Why You Need Email Marketing For Your Ecommerce Business

November 18, 2020

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Why You Need Email Marketing For Your Ecommerce Business

Email marketing isn’t just a good idea.

It’s crucial. 

In fact, if you’re trying to build your ecommerce business without email marketing, you may as well be whistling into the wind.

In other words, your efforts are futile.

 

Many people give up on the idea of email marketing because they assume it’s going to cost too much, they don’t think it will have a significant impact, they don’t know what they’re doing – or all three.

Don’t worry. We’re going to share the inside scoop on the cost of email marketing for your ecommerce business, take a look at what it entails, AND explain why it’s such an awesome tool.

Here’s what you need to do.

1. Gather Email Addresses With A Lead Magnet

No good ecommerce email marketing campaign will get off the ground if you have no one to send the emails to.

You need to have a system in place for collecting email addresses.

The best way to grow your email list is to give your audience an incentive. That’s what the lead magnet does: It gives people something for free in exchange for their email address.

Your lead magnet can be anything that gives value to your potential customers. 

For example, if your ecommerce business is selling customized dog leashes and collars, a good lead magnet may be a free ebook download about the safest types of leashes and collars for four-legged friends.

You could also offer a mini-course about training your dog to walk on a leash or an infographic that shows how to find the best fit for Lucky’s collar.

Be creative but find something relevant to your audience that will make them want to give you their email address. If you don’t entice them, they won’t be quick to give up their info.

You’ll give your email gathering a boost if you use a tool like OptinMonster. It’s hard to go it alone and get the amount of contacts you need to make your email campaigns profitable.

OptinMonster does the job a basic contact form just can’t match.

Since you’re concerned about cost, they offer a 14-day free trial so you can give the service a test run for a couple of weeks.

If they’re a good fit, OptinMonster has a few different pricing options: $9/month, $19/month, and $29/month.

2. Get Help Hitting “Send”

So, you’ve gathered addresses and now you’re ready to blast these newbies with a gazillion emails.

That’s not exactly what you want to do. Actually, it’s not a good idea at all. You need a service that will help you with the process.

There are a lot of these types of services available, but you want to find one that has the most useful features for your money.

Get that bang for your buck.

Look for a service that provides:

  • A way to tag the subscribers you have on your email list. You can segment them according to the actions they’ve taken, for example, “downloaded ebook,” or “made a purchase.”
  • A system for identifying the leads who are the most likely to convert.
  • A process for resending emails to those pesky non-openers. After a certain number of days, they’ll automatically be sent the same email again. (You may be surprised by the positive effect this has on your open rates.)
  • Split-testing so that you can fine-tune the subject lines and content of the emails to see which one does the best.
  • Cool automation, like removing a buyer from the campaign immediately so that they don’t continue to get your sales emails.

Klaviyo is a great service that offers all of these awesome features, and more.

Of course, different services will have varying pricing models, but here’s an example from Klaviyo:

  • 1-250 contacts: FREE
  • 250-500 contacts: $20/month
  • 501-1000 contacts: $30/month
  • 1001-1500 contacts: $45/month
  • 1501-2500 contacts: $60/month
  • 2501-3000 contacts: $70/month
  • 3001-3500 contacts: $80/month
  • 3501-5000 contacts: $100/month

The price continues to move up incrementally as more contacts are added.

3. Let Experienced Pros Work Their Magic

Another option you have is to work with an agency.

While you may think the price is prohibitive, the truth is, allowing experts to take on the heavy-lifting of your ecommerce marketing is worth a lot.

You’ll get a better return on your investment than you could going it alone and you’ll always have someone who knows the ins and outs of ecommerce to give you guidance.

When you trust an agency to handle your email marketing, you’re free to invest your time and efforts into the aspects of your business that you know  – and do – best.

Email Marketing For Your Ecommerce Business

Why you need email marketing for your ecommerce business

  1. You know your audience is interested.
  2. Your business will grow.
  3. Your list is an asset.

You’re beginning to see what an email marketing campaign for your ecommerce business looks like.

So, let’s look at the reasons you can’t build your business without this strategy.

  1. You know you have the interest of your audience. If someone is willing to give up their email address for what you’re offering, you know they have a problem and they want to see if you have the solution.
  2. Email marketing can scale like crazy. How long would it take you to make 100 phone calls as compared to 1,000 phone calls? The beauty of email marketing for your ecommerce business is that you can send an email to 15,000 people just as quickly and easily as you could to 150 people. Hit send, sit back and watch your business grow.
  3. Your list is an asset. Once you have someone’s email address, you can use it until you remove them from your list or they unsubscribe. In the dark ages of traditional marketing, you could buy a list of names and actual addresses and you were allowed the mail them one time. That’s it. And you had to pay big bucks! Email marketing is a beautiful thing.

Final Thoughts

Your ecommerce business needs a solid email marketing strategy to thrive. 

Follow these tips to gather email addresses with a lead magnet, use a helpful tool to send your valuable content, and don’t be afraid to entrust your business success to an agency that has the experts you need to get the results you want.

You’ll capture the attention of your audience and your ecommerce business will grow.

How to do email marketing for your ecommerce business

  1. Use a lead magnet to gather email addresses.
  2. Use the right tools to help you automate the process.
  3. Get the help of the pros at an experienced agency.

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