Email Automation for Keynote Speakers: The Essentials

There are only so many hours in a day.

You have a fixed amount of time that you can fill with speaking engagements and writing your books, ebooks or digital courses.

Travel time, preparations and working on your business all need to be accounted for, too.

There’s also that pesky thing called sleep. It’s a pretty important component.

The key is streamlining your marketing and sales efforts.

You can be a whole lot more productive, actually have more time to speak or put into your business – and bring in more revenue than ever before.

How does free time sound? Whether it’s working on a book or spending more time with your family, you get to decide.

It’s all about automation.

Automating tasks in your speaking business is the best way to streamline, grow and generate revenue in the process.

Here’s how email automation for keynote speakers can be a benefit.

Streamline Sales

One of the most effective ways to systematize your sales process is with email automation.

Take a look at the scenarios in which sending out automated emails can be helpful.

• Welcome emails. This is the correspondence your prospective client will receive if they sign up to be on a list. When they get a response right away, they’re more likely to engage with messages they receive in the future.
• Online order confirmation. Send your customers automated emails when they place an order, one when the order is fulfilled and one when their order is delivered. They’ll appreciate being kept up-to-date on the progress. You can have the order tracking information sent directly to their email so they avoid having to do the leg-work themselves.
• Requests and form submissions. It’s frustrating when you click submit on a website and nothing happens. You don’t know if what you were attempting was successful or not. Send an email that lets people know their form or request was received. It’s also a good idea to let them know what will happen next, like how long they can expect to wait for a response, who they will be hearing from and any other important or helpful information.

Get The Most Out Of Email Automation For Keynote Speakers

Email automation will work for growing your keynote speaking business – if you do it well.

Here are some tips to help.

1. Go for education first

Email automation for keynote speakers can be very effective if you use a little savvy.

Don’t make your immediate goal to sell, sell, sell.

When you consistently offer your email recipients value, they’ll eventually pull the trigger.

2. Periodically assess the flow of emails

When you create a number of emails, be careful not to send them too close together. You don’t want to overwhelm or annoy your customers and potential clients.

3. Make sure your messages match

The message in your email should line up with the message on the form.

For example, it looks bad if you tell someone you’ll send them a quote and then you send a message asking them if they want a quote.

Not cool.

4. Stay up-to-date

You want the automated emails you send out to be fresh and personalized.

Your emails will quickly lose their wow factor if your customers get the same one every time they order something from you. Update your email copy often.

Final Thoughts

Streamlining your sales process with automated emails can transform the experience for your clients and bring in more revenue for you.

Providing customers with a smooth process is key for building relationships that will last.

Email automation for keynote speakers is worth your efforts.

Have automated emails helped you gain brand awareness or bring in sales?