Email Automation For Ecommerce Stores: The Essentials

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Email Automation For Ecommerce Stores: The Essentials

Email Automation for Ecommerce Stores: The Essentials

  1. Go for education first.
  2. Make a periodic assessment of the email flow.
  3. Make sure your messages match.
  4. Stay up-to-date.

There are only so many hours in a day.

You have a fixed amount of time that you can fill with tasks that SHOULD be helping your ecommerce business scale.

You can't afford to waste a minute on activities that aren't pushing you toward that goal.

(There’s also that pesky thing called sleep. It’s a pretty important component.)

The key to handling it all – well – is streamlining your marketing and sales efforts.

You can be a whole lot more productive, actually have more time to put into your business – and bring in more revenue than ever before.

How does free time sound? Whether it’s hitting a spa or spending more time with your family, you get to decide.

It’s all about automation.

Automating tasks in your ecommerce business is the best way to streamline, grow and generate revenue in the process.

Here’s how email automation can be a benefit.

Streamline Sales And Marketing

One of the most effective ways to systematize your marketing process is with email automation.

Take a look at the scenarios in which sending out automated emails can be helpful.

Welcome Emails

This is the correspondence your prospective customers will receive if they sign up to be on a list. When they get a response right away, they’re more likely to engage with messages they receive in the future. 

Online Order Confirmation

Send your customers automated emails when they place an order, one when the order is fulfilled and one when their order is delivered. They’ll appreciate being kept up-to-date on the progress.

Have the order tracking information sent directly to their email so they avoid having to do the leg-work themselves.

Requests And Form Submissions

It’s frustrating when you click submit on a website and nothing happens. You don’t know if what you were attempting was successful or not.

Send an email that lets people know their form or request was received. It’s also a good idea to let them know what will happen next, like how long they can expect to wait for a response, who they will be hearing from and any other important or helpful information.

Get The Most Out Of Email Automation For Your Ecommerce Store

Email automation will work for growing your ecommerce business – if you do it well.

Here are some tips to help.

1. Go For Education First

Email automation can be very effective if you use a little savvy.

Don’t make your immediate goal to sell, sell, sell.

When you consistently offer your email recipients value, they’ll eventually pull the trigger.

2. Periodically Assess The Flow Of Emails

When you create a number of emails, be careful not to send them too close together. You don’t want to overwhelm or annoy your customers and potential buyers.

3. Make Sure Your Messages Match

The message in your email should line up with the message on the form.

For example, it looks bad if you tell someone you’ll send them a quote and then you send a message asking them if they want a quote.

Not cool.

4. Stay Up-To-Date

You want the automated emails you send out to be fresh and personalized.

Your emails will quickly lose their wow factor if your customers get the same one every time they order something from you. Update your email copy often.

Final Thoughts

Streamlining your sales and marketing process with automated emails can transform the experience for your customers and bring in more revenue for your online store.

Providing your audience with a smooth process is key for building relationships that will last.

Email automation for marketing your ecommerce business is well worth your efforts.

Originally published 8/18; Updated 2/21

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.