12 Ways to Suck at Twitter and How to Create an Effective Social Media Strategy [Infographic]

January 23, 2017

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12 Ways to Suck at Twitter and How to Create an Effective Social Media Strategy [Infographic]

Editor’s note: This post was originally published on 9/1/14 and has been updated for accuracy and comprehension.

I love Twitter.

(In fact, you may be reading this post as a result of my Twitter marketing.) 

But it didn’t take me too long to realize that focusing on multiple social networks at once was NOT an effective strategy for social media.

It was very difficult and it would often leave me burnt out.

So, after evaluating my market, I decided to focus on Twitter.

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I learned a lot about what “worked” and what was a HUGE no-no in the Twitterverse.

So, when I came across this infographic, I couldn’t help but smile.

Has your brand committed some of these no-no’s? Or have you been doing social media right?

Key Takeaways

  1. Do engage with your followers.
  2. Don’t accidentally tweet about getting wasted from your company’s account.
  3. Do share interesting content & images (like this infographic!).
  4. Don’t drop “F” bombs on your company’s account.
  5. Don’t spam your followers’ inboxes about your company.
  6. Don’t take advantage of sad events (celebrity deaths, hurricanes, etc.) to promote your business.
  7. Don’t post pics of or about your lunch  –  especially with pictures.
  8. Don’t tweet at 4am, while your audience is sleeping  –  unless your brand is international.
  9. Don’t post insensitive tweets in the name of self-promotion.
  10. Don’t tweet passive-aggressive statements about people you’re mad at.
  11. Don’t let an unhappy intern handle your official account & bash your CEO.
  12. Don’t post about politics. It makes people feel uncomfortable.

What You Shouldn’t Do

Here’s a fantastic infographic that could save you the heartache of losing a job, your reputation and your own followers. Enjoy!


I think we’ve all posted something on social media that we aren’t proud of or committed a social media faux pas. Make sure the person in charge of your social media brand is on their game & always working in the interest of the company.

Have you done any of these? If so, which one?

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Josh Coffy

Josh is an entrepreneur at heart, dropping out of college to pursue his dream of owning his own business. Fast-forward five years later, and Josh’s unique ability to marry technology with creative marketing strategies has led to Flight Media’s steady and swift growth. Now one of the leading Inbound Marketing companies in Ohio, the U.S. and abroad, clients trust Flight Media’s expertise, agile approach, and transparency. You can find Josh at CrossFit, backpacking the West coast with his wife, Kelsey, or reading a personal development book from his ever-growing library.